Sunday’s ad is entitled After the Ride, and the illustration was done in 1953 by John Falter. It’s #85 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family, or at least the young’uns, have come from riding their horses and are relaxing with beer. Unlike in our household, someone else is washing a horse, while the riders do nothing.
Gary Gillman says
It’s amazing how far people could get back then with such limited education, he must have had great natural abilities. (I’d like to think it can still happen). Impressive.