Monday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Away From It All.” In what looks to be a hunting lodge, or possibly a weekend cabin, three manly men (you can tell because they’re wearing plaid flannel) and a dog sit around a roaring fire. They’re each drinking a beer (except for the dog) but curiously only one is using a mug, the other two are drinking straight from the can.
