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You are here: Home / Art & Beer / Beer In Ads #2192: Heineken Refreshes Spock

Beer In Ads #2192: Heineken Refreshes Spock

February 19, 2017 By Jay Brooks


Sunday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, Spock from Star Trek must be under the weather, or at least in a bad mood. His ears are limp and drooping. In the second panel, he lifts a mug of beer to his lips and immediately his ears being to perk up. But after finishing his beer, Spock’s ears are standing tall, and even he thinks it’s “illogical.”

Heineken-1970s-spock

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, Heineken, History



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