Friday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a man in a fancy military dress uniform, looking vaguely colonial except for the Ballantine logo on his hat, firing a cannon. Each shot creates a ring of smoke, and by the time he’s fired the cannon three time, he’s created Ballantine’s logo.
![Ballantine-1940-cannon](https://c1.staticflickr.com/5/4156/34036318260_3f1d47071d_o.jpg)