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You are here: Home / Art & Beer / Beer In Ads #239: Bud Beach Sipping

Beer In Ads #239: Bud Beach Sipping

November 9, 2010 By Jay Brooks

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Tuesday’s ad is for Budweiser from 1958. It’s from the “Where There’s Life … There’s Bud” series and features a couple at the beach. The man is pouring beer from a can to overflowing — tilt the glass, dude! — while the woman tries to sip it up before it spills over the side, while holding a partially-eaten sandwich. Is it just me, or is there something vaguely odd about the ad?

Bud-1958-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. Jess Kidden says

    November 10, 2010 at 4:59 am

    re: “…tilt the glass, dude…”

    Well, that was A-B’s official pour rec in that era –

    “Proper Pouring

    Beer should be poured “straight down the middle” of the glass so as to produce a nice head of foam. It is the foam that allows all of the locked in flavor and aroma to be released and enjoyed. We spend a lot of money creating these tiny bubbles of natural carbonation and we think they are worth the trouble – so, pour it right and enjoy it more!”

    “Hops, Rice and Malt” – A-B promo booklet, 1965
    (I think Randy Mosher’s “Tasting Beer” suggests the same thing).

    A-B’s current draught guide says “tilt”, tho’ http://www.abdraught.com/draught-pour.aspx

    While I tire of the immature beer geeks giggling over the use of the expression “good head” for beer, in this case of this ad, however…

    • Jay Brooks says

      November 10, 2010 at 7:31 am

      Ah, the changing fashions of proper pouring …. I was actually thinking of it in terms of trying to reduce the head at least enough so all the beer would actually fit in the glass, that’s why I think he should have tilted. I tend to think it’s not an either/or (not straight/tilt) situation, but a combination to produce whatever head is appropriate to the beer.

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