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You are here: Home / Art & Beer / Beer In Ads #2645: Soup Time With Ballantine’s Brewer’s Gold

Beer In Ads #2645: Soup Time With Ballantine’s Brewer’s Gold

May 19, 2018 By Jay Brooks


Saturday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a party is going on at somebody’s house, with several couples in attendance. But as far as I can tell, there’s Ballantine Ale … and soup. That’s it. Just soup. That’s the only food seen in the ad. Which seems odd; I’ve never been to a soup and beer pairing, or even a soup and beer party.

Ballantine-1957-soup-time

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



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