Tuesday’s ad is for Schmidt, from the 1980s. The ad shows two proud men who’ve just bagged a big one on their hunting trip. Tied up on top of their wood-paneled Jeep is their quarry: a ginormous can of Schmidt Beer. As a kid, those collectible Schmidt beer cans with pheasants and other game birds were everywhere. I had a friend whose father traveled for work and brought home beer cans from where he went. Their basement rec room was literally covered in floor-to-ceiling custom shelves built to hold beer cans, and there were a lot of Schmidt cans among them. I don’t know why more breweries didn’t do likewise, or don’t do so today. Anyway, this is obviously a promotional poster, but it’s the best kind of advertising: the kind that doesn’t hit you over the head and is cool enough that you’d want to hang it up in your hunting lodge or basement bar.
Carl Glass says
As a one time beer can collector, I too loved the Schmidt cans with all the different wildlife.
Oskar Blues had a 3 can series, where each can had part of a mural, about a year ago. You could put the 3 cans side-by-side to see the entire piece of art work.
Nice, but not as impressive as the Schmidt cans.