Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #2668: Pour Right Pour Stite

Beer In Ads #2668: Pour Right Pour Stite

June 12, 2018 By Jay Brooks


Monday’s ad is for the Gluek Stite, from 1964. The ad shows two women water-skiing and screaming with (delight?) If they had a couple of bottles of malt liquor, it might be something else. The ad is for Gluek Malt Liquor, which was called Stite for some reason. And that tagline: “pour RIGHT pour STITE,” followed by “Aquatenniel time … Anytime … Stite’s Right for Fun.” Also, they claim it’s the “Original Malt Liquor.” Can that be right? It was launched in 1942, and was undoubtedly one of the earlier offerings, but was it first? I’m really not sure who holds that dubious title.

Glueks-Stite-1964

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota



Comments

  1. Jess Kidden says

    June 19, 2018 at 4:00 am

    Gluek’s Stite was originally called Gluek’s Stout (“Pale and Dry as Champagne”) but the ATF objected to a light-colored beer called “stout” so they changed it, I guess making up the name “Stite”?

    There are some claims for an earlier beer labeled just “malt liquor” (like Clix Malt Liquor, from the Grand Valley Brewing Company of Michigan in the late 30’s) but Alvin O. Gluek did patent a process for the MANUFACTURE OF A NEW MALT LIQUOR FROM CEREAL PRODUCTS, in which he described the beer as:

    “…a very thin malt liquor of relatively high alcoholic content, brewed and fermented wholly from cereal products and having a very pleasing, dry distinctive taste not akin to beer, ale, malt, porter, stout, or other fermented beverages commonly brewed from cereal products.”

    “Malt Liquor” in the US, of course, was a legal term in the pre-Prohibition for all beers, ales, porters, etc, (just as wines were “Vinous Liquors” and distilled alcoholic beverages were “Spirituous Liquors”).

    For example, Black’s Law Dictionary:

    “Malt liquor. A general term, including all alcoholic beverages prepared essentially by the fermentation of an infusion of malt (as distinguished from such liquors as are produced by the process of distillation), and particularly such beverages as are made from malt and hops, like beer, ale, and porter.”

    After Repeal, the Feds tended to use “malt beverage” but lots of post-Repeal state laws continued to use “malt liquor”.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer In Ads #4390: Which Will You Elect Miss Rheingold 1957? March 24, 2023
  • Beer Birthday: Jim Crooks March 24, 2023
  • Beer In Ads #4389: Miss Rheingold 1957 Finalists In The News March 23, 2023
  • Historic Beer Birthday: Michael Brand March 23, 2023
  • Historic Beer Birthday: Maximilian Schaefer March 23, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives

Go to mobile version