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You are here: Home / Art & Beer / Beer In Ads #2682: Christening Of Kip’s Bay

Beer In Ads #2682: Christening Of Kip’s Bay

June 25, 2018 By Jay Brooks


Monday’s ad is for Knickerbocker Beer, from 1954. This is number 5 in a series by the Jacob Ruppert Brewing Co. The fifth one shows the “Christening Of Kip’s Bay,” illustrated by Lumen Martin Winter. It depicts the story of an incident during the Revolutionary War, with text by author Washington Irving. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

Knickerbocker-1954-kips-bay-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York



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