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Historic Beer Birthday: George Hauck

January 31, 2023 By Jay Brooks Leave a Comment

george-hauck
Today is the birthday of George Hauck (January 31, 1832-April 20, 1912). He was born in Germany, but came to America when he was 18, in 1850, and after working in several breweries, in 1863. settled in Kingston, New York. In 1864, he and a partner, George Dressell, founded a brewery, initially known as the Geo. Dressell & Co. Brewery. Twenty years later, Dressell passed away, and Hauck became the sole proprietor, changing the name to the George Hauck Brewery. In 190s, his sons joined him in the business, and it became known as the Geo. Hauck & Sons Brewing Co., before it closed due to prohibition in 1916. It was re-opened by a few different business entities after repeal in 1933, but none proved sustainable and it closed for good in 1938.

geohauck

In “The History of Ulster County, New York,” there’s an entry on Hauck:

george-hauck-bio

hauckbuggy-1900
George Hauck and a young child in a horse and buggy, around 1900.

Here’s his obituary from Find-a-Grave:

George Hauck, president of the George Haurk and Sons Brewing Company, died on Saturday evening at his home on Wurts street, aged 80 years. He had been in failing health for some time. Mr. Hauck was born in Germany In 1832, a son of Adam Hauck. His father was a brewer by occupation. Coming to this country in 1849 be became associated with hib father In the latter’s brewery at the corner of Broome and Wooster streets in New York. Two years later they moved to Sheriff street where the brewery was continued. The son went to Cincinnati in 1852 and made a study of brewing. Four years later he returned to New York and entered the employ of Kress & Schaffer. He next went with the Lyon brewery and remained until it was destroyed by fire. From that time until 1861 Mr. Hauck entered the. employ of William Bertsche, who had a brewery where the Hoffman brewery now stands at Hone and Spring streets. Three years later Mr. Hauck and George Dressel formed a partnership and began brewing on the site of the present brewery at the corner of Wurts and McEntee streets. From the death of Mr. Dressel in 1884 until 1890 Mr. Hauck continued the business alone. The company was incorporated in that year. In 1867 Mr. Hauck married Miss Barbara Welker of Worms, Germany. Five children were born to then: John Hauck, Adam Hauck, Minnie Hauck, wife of Prof. C. W. Louis Stiehl of Oklahoma City; Louise Hauck, wife of John B. Kearney Mr. Hauck was a member of United German Lodge, No. 303. I. O. O. F., Franklin Lodge, No. 37, Knights of Pythias, the First German Sick and Aid Society and the Rondout Social Mannerchor. In politics Mr. Hauck was a staunch Democrat. The funeral will be held on Wednesday afternoon at 2 o’clock at his late residence, 115 Wurts street. Interment in Montrepose cemetery.

hauck_brewery
The Hauck Brewery.

This is short history of the brewery, from Thierry’s breweriana website:

George Hauck was born in 1832 in Germany. His father, Adam Hauck, was a brewer. George Hauck came to the United Sates as a young man in 1849. He went to work in his fathers brewery in New York City. In 1852 Hauck went to Cincinnati to contiue his brewing studies, only to return to New York 4 years later. Upon his return to New York City he went to work for Kress & Schaffer. He then went to work for Lyon Brewery until it was destroyed by fire. In 1861 Hauck went to work for William Bertsche in Rondout NY. Bertsche had a brewery on the corner of Hone and Spring Streets, later the Jacob Hoffmann Brewery would be located there. By 1864 Hauck and George Dressel formed a partnership and began brewing on the Corner of Wurts and McEntees Streets. The brewery was called Geo. Dressel and Co. Lager Beer Brewery. They were soon producing 5,000 barrels of beer a year. Hauck and Dressel ran the brewery until Dressel died in 1884. That same year that the main brick brewery building was built near the corners of Wurts St and McEntee St. The bottling plant was near the corner of Hone St and McEntee St. The bottling plant had been built earlier into a hillside with a cave at the rear of the building for cooling and storage of the beer that they produced.

The cave had resulted from an unusual partnership between a brewer and a baker. William Bertsche and his partner, Martin Uhle, had dug out the cave as a result of a business venture in October of 1856. Bertsche and Uhle had entered into a contract with Abraham Crispell to construct a “tunnel” on Crispell’s property on Holmes St (now known as McEntee St). Accordind to the contract, said “tunnel” was only be used for the purpose of storing Lager Bier”. Bertsche and Uhle would pay a yearly fee of $15.00 for the privilage of storing beer in the newly constructed cave. Records showed that the fee of $15.00 was paid to Crispell for the years of 1857, 1858 and 1859.

Later, Martin Uhle, who had been a baker, became a saloon owner and sold Bertshce’s beer and the cave that they had dug together would become the property of Geroge Hauck, Bertsche’s former employee.

Hauck then ran the brewery alone until 1890, the year the brewery was incorporated as the George Hauck Brewing Company.

George’s sons, Adam and John, became company officers.

In 1892 the Brewery was producing it’s signature “Red Monogram” beer. There even was a “Red Monogram” baseball team sponsored by the Hauck Brewing Company. In 1908, advertisements appeared in the local directory for Hauck’s “Rock Cellar Brew”. It was named after the cave that the held the bottling plant. By 1912, the brewery was turning out approximately 35,000 barrels of beer a year.

On April 20th 1912, the founder, George Hauck, died at his home after a long illness. His son, Adam Hauck, assumed the Presidency upon his father’s death. John, became the Vice-President.

In 1918, prior to the passage of the 18th Amendment, better known as Prohibition, the brewery was remodeled for the manufacture of peanut oil production. It was marketed as “Salanut”, “Refined Virgin Peanut Oil”. The brewery was now known as the Hauck Food Products Corporation. On December 9th 1920, John Hauck, 62 years of age, died at his home after a long illness. In early 1922, the Hauck Food Products Corporation was sold to Bankers Underwriters Syndicate of New York. John Kearney, Adam Hauck’s brother in-law, remained Vice-President while Adam and Mary had no part in the operation of the peanut oil factory.

In 1924, a “Near Beer” license was obtained and the production of “Near Beer” lasted four years, until 1928. Revenue Agents found the beer was over the alcohol content allowed and the “Near Beer” license was revoked.

Plagued by taxes and competition, the brewery never re-opened after the repeal of prohibition in 1933. A city directory in 1934 showed the Frank Brady Brewery as the new owner. Frank Brady continued to brew “Red Monogram” beer during his brief ownership. City directories 1935-1939 listed the Peter Doelger Brewing Corp as being located at that address. Finally in 1940 the Staton Brewery Inc was listed as a “Wholesale Beverage” distributor. Shortly afterwards, the building laid empty and became a city owned property. An oil company attempted to purchase the site, but public opposition to a zoning change stopped the sale. The Hauck buildings were demolished around 1942.

george-hauck-brewery-1930

There was also a John Hauck Brewery in Ohio, but as far as I can tell they are not related. Also, George’s brother did start his own brewery in New Jersey, which was known as the Peter Hauck Brewery.

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Filed Under: Birthdays, Breweries Tagged With: History, New York

Historic Beer Birthday: George Bechtel

January 19, 2023 By Jay Brooks Leave a Comment

bechtel
Today is the birthday of George Bechtel (January 19, 1841-July 16, 1889). He was born in Germany, but moved to the U.S. with his parents at just six-months-old. His father was John Bechtel, who founded a brewery on Staten Island, New York, in 1853. It was initially was known as the John Bechtel Brewery, but in 1865, he sold the brewery to his son, George Bechtel, who renamed it the George Bechtel Brewery. George Bechtel continued to operate it until it closed for good in 1907.

George-Bechtel

This brief biography is from “Staten Island Brewery Barons” by Patricia M. Salmon, published in 2016:

George Bechtel was the owner and operator of the Bechtel Brewery on Staten Island. He was born in Germany and immigrated to New York with his family when he was six years old and by the age of 18 he was working in the brewery started by his father John Bechtel in Stapleton as a brewery worker. He purchased all of his father’s interests in the brewery in 1870 and by 1874 the main building was named George Bechtel’s Brewery.

By 1882, brewers at Bechtel Brewery produced about 80,000 barrels per year, which reached up to 150,000 barrels annually by the turn of the century. The business was valued at three quarter million dollars. For many years the Bechtel Brewery was the most significant business on Staten Island.

geo-bechtel
George married the former Eva Schoen, whose family has the mausoleum next to the Bechtel mausoleum, in 1865. They had four daughters, Anna, Carrie, Louise, Agnes and two sons, John and George Jr. Their six-year-old son John died in 1875.

George suffered from severe heart problems for at least two months before his death at the age of 48.

bechtels-brewery

This account is from “100 Years of Brewing,” published in 1903. The second part of the article is about John Moffat:

john-bechtel-100yrs-1
bechtels-brauerei
john-bechtel-100yrs-2

george-bechtel-brewery

This early history of the brewery is from “History of Richmond County, from its discovery to the present time,” by Richard Mather Bayles, published in 1887:

Bechtel’s Brewery, perhaps the largest of these, was located at Stapleton, where it was founded by John Bechtel, in 1853. In 1865 he sold the concern to his son, George Bechtel, the present proprietor. The capital invested here amounts to well nigh half a million dollars. In 1865 the revenue tax of this brewery was $10,000, and ten years later it had increased to $60,000. It employs about fifty hands.

George Bechtel, was born in Germany in 1840. He came with his parents to America at the age of six months, and in 1851 entered the grammar school of ColumbiaCollege. After finishing his course at that institution he began an apprenticeship in the brewery which his father had established at Stapleton in 1853. From 1860 to 1865 he occupied the position of superintendent of the establishment, and while engaged in that capacity he established the first ice-house in the East. In 1865 he rented the property from his father, and in 1870 purchased his entire interest, becoming the sole proprietor.

The original building proving too small for his rapidly increasing business, Mr. Bechtel concluded to tear it down and in its place he built the present elegant structure, special attention being given to its equipment. So energetically was the work of erection pushed that in ten weeks after the first stone was laid brewing had recommenced. The continued increase of his business is due to the high quality of excellence which he maintains in all his productions. Mr. Bechtel has been foremost in all public and benevolent matters. During the riots in 1861 he sheltered large numbers of these homeless people in the woods and sent them nourishment daily till the trouble had subsided, a circumstance which the colored people on Staten Island have never forgotten and for which they have been ever grateful.

Mr. Bechtel’s benevolent qualities show themselves on all occasions, and many poor families on Staten Island have been the recipients of his charity. It is said of him that he is ever ready to help where it is needed. In 1879 the Japanese embassy, together with the secretary of state and several other gentlemen, paid a visit to Mr. Bechtel’ s brewery. As a result they ordered one hundred thousand bottles of beer to be sent to Japan. On their return they sent him several very flattering letters and a pair of costly vases as a token of their esteem.

Bechtel-brewery-1897

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: John Stanton

January 16, 2023 By Jay Brooks

stanton
Today is the birthday of John Stanton (January 16, 1832-April 23, 1917). He was born in Ireland, County Cork, but came to American as a teen. In 1866, Stanton and a partner, James Daley bought the Abraham Nash Brewery of Troy, New York, which had been founded in 1817. They renamed it the Daley & Stanton Brewery, but a few years later, in 1880, Stanton bought out Daley, renaming it the John Stanton Brewery, which remained its name until closed by prohibition. After prohibition was repealed, it reopened as The Stanton Brewery Inc., and it stayed in business until 1950, when it closed for good.

Stanton-Giant-Draught-Pale-Ale-Labels-Stanton-Brewery
I couldn’t find a photo of Stanton, but I suspect this isn’t supposed to be him on their label.
Here’s his obituary from the American Brewers’ Review from 1917:

John-Stanton-obit-amer-brewers-review
stanton-brewery-troy

And Stanton is mentioned briefly in Upper Hudson Valley Beer, by Craig Gravina and Alan McLeod:

Stanton-upper-hudson

Stanton-Ale--Lager-Beer-Coasters-Over-4-Inches-The-Stanton-Brewery-Inc

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Frank Ibert

January 15, 2023 By Jay Brooks

frank-ibert
Today is the birthday of Frank Ibert (January 15, 1859-January 15, 1911). He was born in Brooklyn, New York. His first brewery, founded in 1880, was the Joseph Eppig & Frank Ibert Brewery in Brooklyn. The following year, he left the brewery to his partner, allowing himself to be bought out, and founded his own brewery nearby, which he called the Frank Ebert Brewery. It opened in 1891, but was closed by prohibition in 1914. Some accounts suggest it may have opened earlier, and it does make sense that he wouldn’t have waited ten years to open another brewery.

Ibert-brewery-c-1898-1900
The Frank Ibert Brewery circa 1898-1900, although another source says it’s from 1902.

This account, from Ancestry.com accompanies one version of the photo above:

Evergreen Avenue, Linden Street and Grove Street Frank IBERT Brewing Company formed in the late 1880s. The brick building that housed the Brewery itself, would be to the left of the horses. Valentine HOFMANN was the proprietor of the HOFMANN Cafe, as seen to the right of the horses, behind the people in the photo. (Valentine HOFMANN, Frank IBERT and their children.) Frank IBERT and Valentine HOFMANN were brother-in-laws. There was a passage way between the Brewery and the Cafe. The IBERT’S who was the brewmeister’s home was at 404 Evergreen Ave, right above the HOFMANN Cafe. They lived for a time on the upper floor and the HOFMANN family below. With the death of Frank IBERT in 1920s, the Brewery was sold to a son-in-law of HOFMANNS’, Frank WINTERRATH. (He married Valentine’s oldest daughter Margaret in 1907 in St. Barbara’s RC Church) WINTERRATH tried to make a go of the Cafe changing the name to “Linden Gardens.” With prohibition around the corner it did not stay in business for long, even after a go at as a speakeasy. The building was destroyed by fire in the late 1950s, leaving an empty lot where the Cafe & home once.

Here’s his obituary from the Brooklyn Daily Eagle:

ibert-obituary

 

Iberts-pob-scraper
A foam scraper for Ibert’s P.O.B.— “Pride of Brooklyn.”

 

And here’s a short account from a Hofmann family genealogy site:

Valentine went into the liquor business and became the co-owner with his brother-in-law Frank IBERT.(Margaretha’s sister, Mary Grammich married Frank Ibert). The Frank IBERT Brewing Company and HOFMANN Cafe. It was located on the corner of Evergreen,Linden and Grove, in Brooklyn. The top 2 floors were apartments. After Prohibition went into effect the brewery no longer produced beer but it did continue in the food end, becoming “The Linden Gardens” The building remained in the family until the 1950’s when it was destroyed by fire.

 

frank-ibert-brewery

In 1902, Frank also patented a beer cooler.

frank-iberts-brewery-crockery-mug

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, History, New York

Historic Beer Birthday: John Kress

January 7, 2023 By Jay Brooks

john-kress
Today is the birthday of John Kress (January 7, 1825-April 16, 1877). He was born in Hessen, which today is part of Germany. He trained as both a cooper and a brewer, before emigrating to New York in 1850. He worked at the Jacob Ahles Brewery (on 207-224 East 54th, between 2nd & 3rd) for three years, when he and a partner bought it, renaming it the John Kress & Christian Schaefer Brewery. After ten years it became the John Kress Brewery and later the John Kress Brewing Co., though no word what happened to Schaefer. It closed in 1911. This was the only picture of John Kress I could find.

john-kress-drawing

John Kress also produced bottled beer, and the bottles are now very collectible. Some of the beers they produced included Extra Lager Bier, Karthauser Beer, La Paloma, Lager Beer, and Wiener Beer, all brewed at least between 1884 and 1904.

I was also able to find some of the Preferred Stock in the brewery.

john-kress-stock
And this was a promotional mug, apparently.

john-kress-stein

But by far most of the information I could find on John Kress was this biography from the

john-kress-bio

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Gottfried Piel

December 31, 2022 By Jay Brooks

piels
Today is the birthday of Gottfried Piel (December 31, 1852-May 1, 1935) who along with his brothers Michael and Wilhelm Piel founded Piel Bros. Beer in New York, more commonly known as Piels Beer in 1883. Gottfried Piel was more on the business side among his brothers, whereas his older brother Michael was the brewer.

gottfried-piel-1890

Here’s a short biography of Piel from a website highlighting his highly collectible personal corkscrew:

Gottfried Piel was the founder of the Piel Brothers Brewing Company of Brooklyn, New York. Piel left his home in Dusseldorf, Germany in 1882 at the age of 29 to emigrate to the United States. In 1883 he convinced his brothers Michael and Wilhelm to join him in the purchase of the Landzer Brewery.

Piel’s first year beer production was 850 barrels and in ensuing years, Piel Bros. continue to grow rapidly. It became a Brooklyn tradition and, although the brewery closed after some rough years in the 1960s and 1970s, the brand name is still in use. The Piel name was purchased by the Schaefer Brewing Company in 1973.

Gottfried Piel died in 1935 and his corkscrew was left to his daughter Sophia, widow of Pinckney and wife of Peter William Dawson. The corkscrew passed to Peter William Dawson upon the death of Sophia. In 1980 Dawson died and the corkscrew passed to his nephew Jim Lowry. Jim Lowry sold the corkscrew to Don Bull.

piels-brewery-1965

This is a description of Gottfried from Beer of Broadway Fame: The Piel Family and Their Brooklyn Brewery by Alfred W. McCoy:

piel-g-broadway-1

Pielsmalt
And here’s a biography of his brother Michael from the Cyclopedia of American Biography, edited to keep the portions where Gottfried is mentioned:

PIEL, Michael, brewer, b. in Stoffeln, Düsseldorf am Rhein, Germany, 29 March, 1849; d. at Lake Parlin, Me., 12 June, 1915, son of Heinrich Hubert and Gertrud (Gispé) Piel. He was descended from an old Rhenish stock of farmers of singular attachment, whose members successively aimed to expand their patrimony of tillable lands. To the original and extensive Stoffeln Farm his father and uncles added the great Mörsenbroich-Düsseldorf tillages, which now border the residential section of the Lower Rhenish financial capitol. Michael was born in an environment of industry, thrift, and enterprise. His early youth was devoted to the farm at Mörsenbroich-Düsseldorf. At the age of eighteen, he began his military service in the Kaiser Alexander II Regiment of the Imperial Guards at Berlin. The Franco-Prussian War of 1870-71 broke out just as he had completed this duty. As he was not, therefore, subject to the call of the Fatherland, his family sought to hold him back. He promptly volunteered, however, and served throughout the war, participating with his regiment in several engagements, the battle of Gravelotte and the siege of Paris. The impressions on the country boy of his years of service at Berlin, which had already begun to modernize its industries, lingered and served constantly to stimulate his natural gifts of invention. While for several years after the war, true to the family tradition, he worked at Mörsenbroich with his elder brother, he continually sought expression for his native talents. The arduous discipline of farm-labor from sun-up to sun-down, — valuable preparation though it was for the early trials of his later life career — could not check his inventive spirit. Gradually, making the most of his opportunities on the farm, his successes won him away from the family calling. In the creation of new rose-cultures and, particularly, in the perfection of a new and highly productive breed of bees, for both of which, after but two years of experimentation, he was voted the government’s highest awards, he found the encouragement he needed for the growing determination to carve out his own future. It was, however, his invention of a centrifuge for the extraction of honey, awarded special governmental recognition and immediately adopted into general use, that decided him. As the protégé of a machine manufacturer, he visited the industrial centers of the progressive Rhineland and soon chose the ancient German industry of brewing as the one offering the best opportunity for his talent of applying machinery to natural processes. He found a fertile field. The new science of modern refrigeration had just come into practice, and the suggestions which it offered in his chosen field fascinated him. He began his novitiate in the old-style subterranean cellars at the breweries of Dortmund, Westphalia. In 1883, his apprenticeship ended, he welcomed the call of a younger brother, Gottfried, then already established as an export merchant in New York, to found with him in East New York, at its present site, a typically German brewery, to be conceived on modern and scientific principles. The brothers, as a partnership, secured title to a small old-style brewing plant, then in disuse, and found the problem to convert it to newer ideas a fight against tremendous odds. At the outset, Michael was its brewer, superintendent, and engineer, his accumulated experience fitting him admirably for the multiplicity of his duties. In the early days of the converted plant, Michael found that his hours were from four o’clock in the morning till ten at night. At last, in 1888, the ability of his brother as the financial head of the firm and the excellence of his own products assured success and the long struggle was won. The country which had offered him his opportunity for success he gladly and promptly adopted as his own, being admitted to citizenship in 1888. The enterprise prospered and the partnership became a corporation in 1898, with an established business of national reputation.

PielsSign1947

Piels--Beer-Labels-Piel-Bros

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: Joseph Liebmann

December 20, 2022 By Jay Brooks

S-Liebmann
Today is the birthday of Joseph Liebmann (December 20, 1832-March 26, 1913). He was born in Schmiedelfeld, Baden-Wuerttemberg, Germany. His father owned the Castle Schmiedelfeld, but when Joseph was seven, the family moved to Ludwigsburg and operated the Zum Stern Inn there, which also included a brewery. For political reasons, some of the family moved to America around 1850 to build a home, and the rest followed in 1854. Initially he ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann’s Sons Brewery. When Joseph’s father died in 1872, Joseph and his brothers took over the family brewery, and Henry became brewmaster, while Joseph “was chiefly responsible for financial matters,” though for a time was also president of the family brewery. After prohibition ended, the brothers’ six sons re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries, after their most popular beer. The brewery closed in 1976.

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Here’s his obituary from the New York Times:

Joseph-Liebmann-nyt-obit
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This is from “The Originators of Rheingold Beer: From Ludwigsburg to Brooklyn – A Dynasty of German-Jewish Brewers,” by Rolf Hofmann, originally published in Aufbau, June 21, 2001:

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company’s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year’s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.

The beer’s evocative name with its allusion to Germany’s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

hofmann-rheingold1
The Liebmann family.
Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called “Near Beer.”

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler’s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Schülein, general manager of the world-renowned LšwenbrŠu brewery, to America. Schulein’s father, Joseph, had acquired two of Munich’s leading breweries at the end of the nineteenth century–Union and Münchner Kindl–and his son had managed the 1920 merger with Löwenbrau. Arriving in New York with this experience behind him, Hermann Schülein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.

Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name “Rheingold.” According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of “Rheingold.” For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Schülein’s most brilliant marketing strategy – the selection of each year’s Miss Rheingold by the beer-drinking public of greater New York

At the height of the campaign’s success in the 1950’s and 60’s, the Liebmann Brewery had an output of beer ten times that of Löwenbrau at the same time in Munich.

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

S-Liebmanns-Brewing-poster

Here’s an “Origin of Liebmann Brewery” posted by a relative on Ancestry.com:

On May 12 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] “Zum Stern” on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn’s book, History of the Jewish Community of Ludwigsburg)

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann’s Sons Brewery.

liebmanns-rheingold

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: Joseph Fallert

December 16, 2022 By Jay Brooks

joseph-fallert
Today is the birthday of Joseph Fallert (December 16, 1841-July 4, 1893). He was born in Achern in Western Baden-Württemberg, Germany in either 1841 or 1842 (sources vary), but moved to New York City when he was fifteen, in 1856, and worked for several different breweries in Brooklyn, before buying a building from his employer, brewer Otto Huber, and founded the Joseph Fallert Brewery in 1878. Incorporating in 1884, he renamed it the Joseph Fallert Brewing Co. Ltd. but it closed in 1920 for good when prohibition began.

Joseph-Fallert-Brewery-1888

I couldn’t find very much information about Fallert, not even when he passed away, although it appears possible that he may have outlived his son, who ran the brewery until his own death in 1919.

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Joseph-Fallerts-Brewery-Calendar-1896

Take a look at this amazing newspaper ad from 1897, extolling the virtues of Fallert’s Alt-Bayerisch and especially its “family use.” “It’s a food.”

joseph-fallert-bottle Fallert-newspaper-ad-1897

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The Joseph Fallert Brewery at 52-66 Meserole Street in Brooklyn.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, History, New York

Historic Beer Birthday: Anton Zahm

December 12, 2022 By Jay Brooks

haberle-new
Today is the birthday of Anton Zahm (December 12, 1841-January 9 or February 8, 1901). He was born in Knebelburg, in the Rhenish Palatinate, in what today is Germany. When he was 25, in 1866, and initially settled in Toledo, Ohio, where he had a brewery with a partner, Finlay & Zahm. I’m not sure what happened to it, but in 1881, he relocated to Syracuse, New York, to take a job as president of the Haberle Brewing Co., where he remained for the remainder of his life. A little over a decade later, Haberle merged with another local brewery, Crystal Springs Brewery, and they changed the name to the Haberle-Crystal Spring Brewing Co. (and also did business as Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good. After the merger, Zahm became vice-president and also was a director of the company. I’m not sure what his ownership interest was, but he must have had a substantial portion of the brewery. I couldn’t find any photos of Zahm.

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This is Zahm’s obituary from the American Brewers’ Review:

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haberle-brewing-postcard

And this account is about the brewery, from 100 Years of Brewing:

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Haberle-syracuse

crystal-spring-tray

Haberle-national-brewing_1910_syracuse

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: John Weyand

December 8, 2022 By Jay Brooks

weyand
Today is the birthday of John A. Weyand (December 8, 1859-1907). He was the son of Christian Weyand, who founded what would become the Christian Weyand Brewing Co., which remained in business until closed by prohibition in 1920.

john-weyand
This biography of Weyland os from “Our County and its people: A descriptive work on Erie County, edited byTruman C. White, from 1898:

Weyand, John A., vice president and general manager of the Christian Weyand Brewing Company, and one of Buffalo’s most respected citizens, was born in that city, December 8, 1859. He early evinced a desire to acquire an education and after passing through the public schools and Canisius College he entered the Bryant & Stratton Business College, from which he was graduated before attaining his majority. He immediately entered his father’s brewery, remaining in that business until 1890, when it was made a stock company and he was made vice president and general manager. Aside from his extensive business affairs, Mr. Weyand takes an active interest in church affairs, being a member of St. Louis Catholic church, is a trustee of St. John’s Protectory, member of the Buffalo Orpheus, Sangerbund and Liedertafel. He has always taken an active interest in all public enterprises and was a park commissioner under Mayor Bishop.

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This short history of the brewery, including mentions of John and his father, is from the “1897 Brewers Convention Buffalo NY,” published by the Buffalo Brewers Association:

Christian Weyand Brewing Company.

In 1866, Christian Weyand established the business now conducted by The Christian Weyand Brewing Company. Mr. Weyand is a native of France, having been born in the province of Lorraine a little more than seventy years ago. There he spent his youth and received his education; but in his twenty-first year he left Lorraine for the wider opportunities of the New World, landing in New York just fifty years ago. He soon found his way to Buffalo, but it was nearly twenty years before he began the business with which his name is now so intimately connected in the minds of all Buffalonians. During these years he worked as a shoemaker — at first as an employee, and later in a shop of his own.

Mr. Weyand, with a partner, began the brewing business in a small way, with little capital and a poorly equipped plant; but the purest and best of barley malt was used from the start, and improved machinery was introduced as fast as the necessary capital could be secured. In 1873. Mr. Weyand assumed entire charge of the business, and applied himself vigorously to the task of building up a model brewery. His efforts met with entire success, and in a few years his establishment became one of the first in its line in Buffalo — a city that boasts of many fine breweries. In 1890, he organized the business into a stock company, called The Christian Weyand Brewing Company, of which he is president, his son, John A. Weyand, vice-president and manager, and another son, Charles M. Weyand, secretary and treasurer. Since then the business has materially increased, and in 1896-97 it became necessary to make extensive additions to the plant. The new buildings on the corner of Main and Goodell streets, built of buff terra cotta elaborately ornamented in Renaissance style, are exceedingly handsome; and it is now one of the best-equipped breweries in the country.

buffalo-main-and-goddell
This is purported to be a photograph of the house at the “Southeast Corner Main and Goodell Streets” from the 1912 “Picture Book Of Earlier Buffalo.” But as Michael F. Rizzo and Ethan Cox, authors of “Buffalo Beer” point out, “the structures in the background and to the left of the subject must have been the Christian Weyand brewery. Indeed, the least occluded building to the left was, I think, their office address on Goodell.”

Christian-Weyand-tray

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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