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Historic Beer Birthday: Rudolph J. Schaefer

February 21, 2021 By Jay Brooks 1 Comment

schaefer
Today is the birthday of Rudolph J. Schaefer (February 21, 1863-November 9, 1923). He was the son of Maximilian Schaefer, who along with his brother Frederick, founded the F&M Schaefer Brewing Company in 1848. Rudolph became the president of F&M Schaefer Brewing in 1912, and continued in that position until his death. He also bought out his uncles and their heirs, and controlled the entire company.

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This is what the brewery in Brooklyn looked like in 1916, shortly after Rudolph J. Schaefer took control of the company.

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Below is a chapter on the history of F&M Schaefer Brewing Co., from Will Anderson’s hard-to-find Breweries in Brooklyn.

Longest operating brewery in New York City, last operating brewery in New York City [as of 1976], and America’s oldest lager beer brewing company — these honors, plus many others, all belong to The F. & M. Schaefer Brewing Co.

“F. & M.”, as most breweriana buffs know, stands for Frederick and Maximilian, the brothers who founded Schaefer. Frederick Schaefer, a native of Wetzlar, Prussia, Germany, emigrated to the U.S. in 1838. When he arrived in New York City on October 23rd he was 21 years old and had exactly $1.00 to his name. There is some doubt as to whether or not he had been a practicing brewer in Germany, but there is no doubt that he was soon a practicing brewer in his adopted city. Within two weeks of his landing, Frederick took a job with Sebastian Sommers, who operated a small brewhouse on Broadway, between 18th and 19th Streets. Frederick obviously enjoyed both his job and life in America, and the next year his younger brother, Maximilian, decided to make the arduous trip across the Atlantic also. He arrived in June of 1839 and brought with him a formula for lager, a type of beer popular in Germany but unheard of in the United States. The brothers dreamed, and planned, and saved – and in the late summer of 1842 they were able to buy the small brewery from Sommers. The official, and historic, starting date was September, 1842.

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Sommers’ former facility was a start, but that’s all it was, as it was much too small. New York beer drinkers immediately took a liking to “the different beer” the brothers brewed, and in 1845 Frederick and Maximilian developed a new plant several blocks away, on 7th Avenue, between 16th and 17th Streets (7th Avenue and 17th Street is today, of course, well known as the home of Barney’s, the giant men’s clothing store). This, too, proved to be just a temporary move; the plant was almost immediately inadequate to meet demands and the brothers wisely decided to build yet another new plant, and to locate it in an area where they could expand as needed. Their search took them to what were then the “wilds” of uptown Manhattan. In 1849 the brewery, lock, stock and many barrels, was moved to Fourth Ave. (now Park Avenue) and 51st Street. Here, just north of Grand Central Station, the Schaefers brewed for the next 67 years, ever-expanding their plant. The only problem was that the brothers were not the only ones to locate “uptown.” The area in the 40’s, 50’s and 60’s grew rapidly all during the last half of the 19th century, and especially after the opening of the original Grand Central Terminal in 1871. Frederick and Maximilian had wisely purchased numerous lots between 50th and 52nd Streets, and by the time they passed away (Frederick in 1897 and Maximilian in 1904) the brewery was, literally, sitting atop a small fortune. Maximilian’s son, Rudolph J. Schaefer, fully realized this when he assumed the Presidency of the brewery in 1912. In that same year Rudolph purchased the 50% of the company owned by his uncle Frederick’s heirs. He thus had complete control of the brewery, and one of the first matters he turned to was the suitable location for a new, and presumably everlasting, plant. In 1914, in anticipation of its move, Schaefer sold part of the Park Ave. site to St. Bartholomew’s Church. This sale, for a reputed $1,500,000, forced Rudolph to intensify his search for a new location. Finally, in June of 1915, it was announced that the brewery had decided on a large tract in Brooklyn, directly on the East River and bounded by Kent Avenue and South 9th and 10th Streets. Here, starting in 1915, Rudolph constructed the very best in pre-Prohibition breweries. The move across the river to their ultra-new and modern plant was made in 1916, just four years before the Volstead Act crimped the sails (and sales!) of all United States breweries, new or old alike.

While it must have seemed a real shame to brew “near beer” in his spanking new plant, Rudolph Schaefer obviously felt that near beer was better than no beer at all; consequently, the brewery remained in operation all during Prohibition, producing mostly near beer but also manufacturing dyes and artificial ice.

In 1923 Rudolph J. Schaefer passed away at the relatively young age of 60. Control of the company thus passed to his two sons, Frederick M.E. Schaefer and Rudolph J. Schaefer, Jr. Frederick guided the brewery for several years but was troubled by poor health, therefore, in 1927, only a few years after his graduation from Princeton University, Rudolph Jr. was elected President. Although he was by far the youngest brewery President in the United States, Rudy, Jr. provided excellent leadership. Several months before that magic Repeal date of April 7, 1933, when 3.2% beer became legalized, he beat most of his New York City competitors to the punch by launching an extensive advertising campaign, centered around the theme that “Our hand has never lost its skill.” Rudy, Jr. also personally outlined and designed many of the new buildings added to the brewery in expansion programs in the 1930’s and early 1940’s.

In 1938 Schaefer joined that exclusive group of brewers that sold 1,000,000 barrels in a year, and the 2,000,000 mark was passed in 1944, two years after the company celebrated its 100th birthday in 1842. Sales continued strong throughout the 1940’s and, to increase capacity, Schaefer purchased the former Beverwyck Brewery Co. in Albany, New York in 1950. They remained a two-plant company until 1961 when, with an eye toward expanding into large areas of the mid-west, Rudy Schaefer purchased the Standard Brewing Company, of Cleveland, Ohio. This, however, did not turn out to be a wise move; Schaefer beer just didn’t seem to catch on in Ohio, and within two years Schaefer sold the plant to C. Schmidt and Sons, which used it as their midwestern brewing arm. In what almost seems like musical breweries, however, Schaefer added a plant in Baltimore in the same year, 1963, that it disposed of its Cleveland facility. Ironically, Schaefer purchased the Baltimore plant from Theo. Hamm, a large St. Paul, Minn. brewer that had been attemping, with little success, to move into the east coast. The grass may always seem greener in the other brewer’s territory, but it certainly wasn’t so for both Schaefer and Hamm’s in the early 1960’s!

Schaefer’s most dramatic move with respect to plants was the decision, in 1971, to build a brand new, ultra-modern brewery just outside of Allentown, Pa. Realizing that all three of its plants at the time, Brooklyn, Albany, and Baltimore, were old and inefficient, Schaefer management decided it had to go the route being taken by Pabst, Schlitz, Anheuser-Busch and Miller – build a brand new and thoroughly modernized brewery rather than continue to try to upgrade old facilities. To construct a new brewery is extremely expensive, of course, but when it was opened in 1972 Schaefer could be justifiably proud – their Lehigh Valley plant was one of the most modern and efficient breweries in the world!

What does a company do, however, when it has one ultra-modern plant and three that appear very dated by comparison? The question is really rhetorical, of course; strive to add to the modern plant while phasing out the less efficient facilities. And that’s exactly what Schaefer did. The Albany plant was shut down almost immediately, on December 31st of 1972. In 1974 the Lehigh Valley plant was expanded from its original 1,100,000 barrels-per-year capacity to 2,500,000 and then, in 1975, it was decided to expand again – to 5,000,000 barrels plus. By 1975, therefore, it was obvious that one of the two less efficient plants should and would be closed, the only questions remaining was which plant, Brooklyn or Baltimore, and when. Both questions were answered on January 22, 1976 when Robert W. Lear, Chairman and Chief Executive Officer of The F. & M. Schaefer Corp., announced the closing of the Brooklyn plant. This announcement, only one week after Rheingold disclosed its plans to also shut down in Brooklyn, left Brooklyn and New York City without a single producing brewery. While both Frederick and Maximilian Schaefer, if they were alive today, would undoubtedly be proud of Schaefer’s history and many years of brewing, and would certainly be impressed with the modern brewing techniques reflected in the Lehigh Valley plant, I suspect they’d feel very badly about the closing of the company’s brewery in New York City, the city that’s had a love affair with Schaefer lager for over 134 years.

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A painting of Rudolph J. Schaefer.

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The Schaefers around 1895, with Rudolph Schaefer standing, with his father Maximilian Schaefer sitting down, holding F.M. Emile Schaefer, his grandson and Rudolph’s son on his lap.

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Three generations of Schaefers.

Filed Under: Beers, Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Benedict Frank Haberle

February 14, 2021 By Jay Brooks Leave a Comment

haberle-color

Today is the birthday of Benedict Frank Haberle (February 14, 1888-January 9, 1938). He was the grandson of Benedict Haberle, who founded the Benedict Haberle Brewing Co. in 1857. When he died in 1881, it was incorporated as the Haberle Brewing Co. and eventually Benedict Frank Haberle became president of the brewery. After merging with the Crystal Spring Brewing Co. in 1892, the name was again changed to the Haberle-Crystal Spring Brewing Co. (and also the Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good.

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This is his obituary, from the The Syracuse Journal on January 10, 1938:

Benedict Haberle Dies on Auto Ride

President of Brewing Company Succumbs To Heart Attack; Funeral to Take Place Tuesday Afternoon. 

Victim of a fatal heart attack early Sunday morning, Benedict F. Haberle, 49, president of Haberle Congress Brewing Company, Inc., will be interred in Woodlawn cemetery tomorrow afternoon. The funeral will be at the home at 2 p.m. He died while riding in an automobile with his wife toward their home in Maple dr. They had gone out for “some fresh air” after he had complained of feeling ill. According to Mrs. Haberle, the couple left in their automobile from their home about 45 minutes before her husband succumbed. She said he was driving at first, but when they reached downtown Syracuse he was feeling worse, and asked her to drive home. 

SLUMPS IN SEAT.

When the car reached Erie blvd. and Thompson rd. Mrs. Haberle noticed her husband had slumped in his seat and was quiet. She then drove to a nearby inn and summoned a St. Joseph Hospital ambulance and deputy sheriffs. The interne who responded to the call pronounced him dead. Coroner Winne later said that death was due to a heart attack, and permitted the body to be removed to the Haberle home by deputy sheriffs. According to Coroner Winne’s report, Mrs. Haberle told him that her husband had been trap shooting Saturday afternoon, and on Saturday night had complained of indigestion.

ACTIVE IN BUSINESS.

Mr. Haberle was long associated with the local brewing company, which are the Turnverein, the father, Benedict F. Haberle in 1857. It was then known as the Benedict-Haberle & Son Brewery. He was also vice president of the Arctic Ice Company and a member of many organizations, among which are the Turn Verein, the Liederkranz, the Syracuse Lodge of Elks and the DeWitt Fish and Game Club. Members of the DeWitt Fish and Game Club today announced that in respect to Mr. Haberle their banquet scheduled for Jan. 11, at the Yates hotel, will be postponed until Jan. 18. Surviving are his widow, Mrs. Edith Smith Haberle; a son, Benedict Jr.; three daughters, Mrs. Peter Caragol, Mrs. Richard Wegener and Miss Elizabeth L. Haberle; his mother, Mrs. Charles Haberle, and a brother, Warren J. Haberle. The funeral, at the home at 2 p.m. Tuesday, will be conducted by Rev. W. J. Woesner of Fayetteville Trinity Church.

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And this account is about the brewery, from 100 Years of Brewing:

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Haberles-Light-Ale-Labels-Haberle-Congress-Brewing-Company

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: New York

Beer Birthday: Jeff O’Neil

February 7, 2021 By Jay Brooks 4 Comments

peekskill
Today is the 46th birthday of Jeff O’Neil, who I first met when he was brewing at Drake’s here in sunny California. He’s since gone on to make a name for himself at Ithaca Beer Co. before leaving that gig to become the brewmaster at the Peekskill Brewery, both of which are in upstate New York, which is where Jeff originally hails from. Jeff’s a terrific brewer and an equally wonderful guy. Join me in wishing Jeff a very happy birthday.

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Jeff at GABF in 2007.

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Jeff O’Neil, from Ithaca Brewing, wearing his automatic-get-on-the-bulletin shirt, with Rodger Davis, when he was still with Drake’s, not wearing his, at the Craft Brewers Conference in 2008.

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Jeff O’Neil, a mild-mannered brewer was underneath wearing the Bulletin supporter costume that turns him into a superhero, coming into Deep Ellum in Boston for an event during the Craft Brewers Conference several years ago.

Filed Under: Birthdays Tagged With: Eastern States, New York

Historic Beer Birthday: Henry C. Moffat

February 5, 2021 By Jay Brooks Leave a Comment

moffats
Today is the birthday of Henry C. Moffat (February 5, 1844-December 30, 1920). He was son of James Moffat, who along with his father John founded one of the earliest breweries in Buffalo, New York in 1833. It was later called the James Moffat Brewery, and after that the Moffat & Service Brewery. After his father died, Henry took over the brewery, renaming it the Henry C. Moffat Brewery in 1890, which was closed by Prohibition in 1920. It briefly reopened after repeal, in 1934, as Moffat’s Ale Brewery, but closed for good the same year.

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There’s surpringly little information I could find about Henry himself, not even a photograph. This account of his brewery is from “100 Years of Brewing,” published in 1903:

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According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

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And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Henry Uihlein II

February 3, 2021 By Jay Brooks Leave a Comment

schlitz-globe
Today is the birthday of Henry Uihlein II (February 3, 1896-June 8, 1997). He was the grandson of Henry Uihlein, who for many years was the president of the Joseph Schlitz Brewing Company early in the 20th century. Henry II was also a director of the family business for several decades until its sale in 1982.

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This paid death notice was printed in the New York Times in 1997:

UIHLEIN-Henry II. Of Lake Placid, NY. Died June 8, 1997, at his winter home in Indian Wells, CA, at the age of 101. He is survived by his wife, Suzanne M. Uihlein, and by his nephews, Robert and August Rohe. Mr. Uihlein was preceded in death by his first wife, Mildred Anthony Uihlein, who died on July 9, 1990. He was a grandson of Henry Uihlein who was a longtime president of the Joseph Schlitz Brewing Company early in this century, and was himself a director of the company for several decades until its sale in 1982 to the Stroh Brewing Company. Mr. Uihlein was born in New York City on February 3, 1896, and attended public and private schools there. A promising collegiate career was cut short by tuberculosis and resulted in his spending several years in Lake Placid, NY, where he was restored to health by the altitude and climate. He married Mildred Anthony of South Orange, NJ, on June 10, 1927, and after an extended European honeymoon, they settled in Montclair, NJ, where he founded a real estate corporation. Summers were spent in Lake Placid. In 1933, the Uihleins moved to New York City where Mr. Uihlein attended to his father’s affairs until he died in 1939. In 1941, the Uihleins made Lake Placid their permanent residence, purchasing farm land from the Lake Placid Club which became known as Heaven Hill Farm. Over the succeeding decades, Mr. Uihlein developed a blue ribbon pure-breed Jersey cattle herd, a prize maple syrup operation, and a first class seed potato farm. Stock from his Jersey herd consistently took top prizes at American Jersey Club Shows. Several years ago, the Jersey herd was donated to the Miner Institute of Chazy, NY, where they continue breeding under the Heaven Hill name. Also several years ago, the maple syrup and potato operations were donated to the College of Agriculture of Cornell University under which auspices they continue to be operated as demonstration and research facilities (and in the case of the potato operation, as a disease-free source of seed potatos.) In addition to his interests in fishing, hunting, stamp collecting, and skeet shooting, Mr. Uihlein supported the sport of speed skating in Lake Placid by sponsoring a number of contestants and events, thus contributing to to Lake Placid’s reputation as a winter sports resort. He was an official timer at the 1932 Winter Olympics in Lake Placid and an active supporter of the 1980 Winter Olympics for which he was made an honorary member. In 1983, he was named to the Lake Placid Hall of Fame. Henry Uihlein also liked classic automobiles and undertook the restoration of 2 1939 DeLage automobiles. These automobiles, one a coupe and the other a convertible, are one of a kind and were the stars of the French Pavillion at the 1939 World’s Fair. More recently, they have taken top honors at the Concourse D’Legance at Pebble Beach, CA, and other national competitions. Mr. Uihlein has also been actively involved in philanthropy. In addition to funding the Cornell College of Agriculture gifts noted above, he played a major role in the creation of the Uihlein Mercy Center, a geriatric hospital and home located not far from Heaven Hill Farm in Lake Placid. He also has an administration building named after him at the Eisenhower Medical Center in Palm Desert and has served as an honorary Trustee of the Center. He has also actively supported the work of the Mayo Clinic. He will be missed by his many relatives, friends and all those whose lives he touched during his many years. Services will be held on Saturday, June 14th at 11:00 a.m. at the Uihlein Mercy Center Chapel in Lake Placid, interment to follow at North Elba Cemetery, Lake Placid, NY. Memorials may be made to Cornell University College of Agriculture, Uihlein Mercy Center, Lake Placid, NY, Eisenhower Medical Center, Palm Desert, CA, and the Mayo Clinic, Rochester, MN. For information, call the Clark Funeral Home in Lake Placid, NY.

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This biography was written in 1982, when Uihlein was inducted into The Potato Association of America:

Henry Uihlein II, born in Milwaukee, Wisconsin on February 3, 1896, is a member of the family that owned and operated the Jos. Schlitz Brewing Company for over 100 years.

Soon after Henry was born, his family moved to New York City, where his father continued the family tradition of engaging in the brewery business. He attended public schools and then the Horace Mann Preparatory School in New York City, a part of Teachers College, which was affiliated with Columbia University. As a youth he was active in athletics, participating in baseball, ice hockey and track.

Henry aspired to a career in medicine and with that in mind enrolled at Cornell University. However, misfortune struck. He became seriously ill with tuberculosis and his father was advised that it was unlikely that Henry would live more than six months. So in 1916, in an effort to regain his health, Henry went to Lake Placid, New York, which was famous for its health sanatoria. There he gradually regained his health and as soon as he was able, resumed his interest in amateur athletics. He focused his energies and support behind speed skating, bringing national and international meets to the tiny Adirondack village. His efforts to promote winter sports in Lake Placid continued through the ’20′s, in spite of being involved in a very serious auto accident. Mr. Uihlein played a significant role in bringing the winter Olympics to Lake Placid in 1932.

In 1927, Mr. Uihlein married Mildred Anthony, whom he had met two years earlier at the Lake Placid Club. They recently celebrated their 56th wedding anniversary. After a number of years actively engaged in business in New York City, the Uihleins returned to Lake Placid in 1940, bought Heaven Hill Farm and directed their energies toward farming. Their first Jersey cattle were acquired in 1942, the beginning of a champion show herd which eventually numbered 250 head. Their sire, Brownys Masterman Jester, bred at Heaven Hill Farm, set an unprecedented record by winning five Grand Championships at the National Jersey Show. Seven head of their cattle achieved “Hall of Fame” records. Their love of Jersey cattle continues today and Heaven Hill enjoys an international reputation for their premier breeding stock.

Concurrently with the development of their Jersey herd, the Uihtein’s entered the seed potato business in order to help the war effort. Their annual production eventually reached 30,000 bushels of top quality certified seed. In 1961 Cornell University approached the Uihleins seeking to lease or purchase their Tableland Farm to establish an official seed potato farm for New York State. The Uihleins countered with an extraordinary offer–they had decided to give Cornell approximately 300 acres of prime potato land. This, along with subsequent gifts of land, became known as the Uihlein Farm of Cornell University.

In 1975 Cornell again approached Mr. Uihlein seeking his support for building a laboratory and greenhouse on the Cornell-Uihlein Farm for the specific purpose of producing pathogen-free potato seed stocks by meristem and shoot tip culture. Having always maintained a keen interest in all aspects of the research program and the production of disease-free seed stocks, Mr. Uihlein very generously agreed to fund this facility. Ground was broken in 1977; the Henry Uihlein II Laboratory was dedicated in June of 1979. Maple syrup production on Heaven Hill was an annual affair since the 1940′s, Heaven Hill having many thousands of mature sugar maples. In 1964 Henry Uihlein conceived the idea of starting a demonstration and research project under the direction of Cornell’s Department of Natural Resources for the production of maple syrup. In addition to funding the construction of the sugar house, equipment and deeding 165 acres of maple forest to Cornell, he has continued to subsidize this project.

The Uihlein’s, in a further demonstration of community spirit, donated 35 acres of land and partial funding for a $4,500,000 nursing home for the aged and chronically ill. This facility, known as the Uihlein Mercy Center, is widely known for its beauty and excellent care. Among his many other activities and interests, Mr. Uihlein served as a Director of the Jos. Schlitz Brewing Co. for 32 years, then as Director Emeritus and Lifetime Honorary Director. He has also served as Director of the Jos. Schlitz Foundation and as a trustee and president of the Lake Placid Educational Foundation. Mr. Uihlein was honored by the American Jersey Cattle Club in 1968 and was designated “Master Breeder of the Year.” He was on the Lake Placid Olympic Organizing Committee for the 1980 Winter Olympics and has been active in numerous other organizations.

Very few individuals outside the research community have contributed so much to support the development of a basic aspect of the potato industry. Mr. Uihlein’s contributions of land and buildings have made possible a foundation seed farm of unique quality. For over twenty years, scientists, farmers, and consumers in New York State and beyond have benefitted from his personal interest in and active support for research to produce disease-free potatoes.

For his vision and enthusiasm, his high level of interest and unstinting generosity to seed potato research, it is most appropriate that we honor Mr. Henry Uihlein II with an Honorary Life Membership in The Potato Association of America.

And thanks to his contribution of bringing the Olympics to Lake Placid, he was inducted into the Lack Placid Hall of Fame.

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York, Wisconsin

Historic Beer Birthday: George Hauck

January 31, 2021 By Jay Brooks Leave a Comment

george-hauck
Today is the birthday of George Hauck (January 31, 1832-April 20, 1912). He was born in Germany, but came to America when he was 18, in 1850, and after working in several breweries, in 1863. settled in Kingston, New York. In 1864, he and a partner, George Dressell, founded a brewery, initially known as the Geo. Dressell & Co. Brewery. Twenty years later, Dressell passed away, and Hauck became the sole proprietor, changing the name to the George Hauck Brewery. In 190s, his sons joined him in the business, and it became known as the Geo. Hauck & Sons Brewing Co., before it closed due to prohibition in 1916. It was re-opened by a few different business entities after repeal in 1933, but none proved sustainable and it closed for good in 1938.

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In “The History of Ulster County, New York,” there’s an entry on Hauck:

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George Hauck and a young child in a horse and buggy, around 1900.

Here’s his obituary from Find-a-Grave:

George Hauck, president of the George Haurk and Sons Brewing Company, died on Saturday evening at his home on Wurts street, aged 80 years. He had been in failing health for some time. Mr. Hauck was born in Germany In 1832, a son of Adam Hauck. His father was a brewer by occupation. Coming to this country in 1849 be became associated with hib father In the latter’s brewery at the corner of Broome and Wooster streets in New York. Two years later they moved to Sheriff street where the brewery was continued. The son went to Cincinnati in 1852 and made a study of brewing. Four years later he returned to New York and entered the employ of Kress & Schaffer. He next went with the Lyon brewery and remained until it was destroyed by fire. From that time until 1861 Mr. Hauck entered the. employ of William Bertsche, who had a brewery where the Hoffman brewery now stands at Hone and Spring streets. Three years later Mr. Hauck and George Dressel formed a partnership and began brewing on the site of the present brewery at the corner of Wurts and McEntee streets. From the death of Mr. Dressel in 1884 until 1890 Mr. Hauck continued the business alone. The company was incorporated in that year. In 1867 Mr. Hauck married Miss Barbara Welker of Worms, Germany. Five children were born to then: John Hauck, Adam Hauck, Minnie Hauck, wife of Prof. C. W. Louis Stiehl of Oklahoma City; Louise Hauck, wife of John B. Kearney Mr. Hauck was a member of United German Lodge, No. 303. I. O. O. F., Franklin Lodge, No. 37, Knights of Pythias, the First German Sick and Aid Society and the Rondout Social Mannerchor. In politics Mr. Hauck was a staunch Democrat. The funeral will be held on Wednesday afternoon at 2 o’clock at his late residence, 115 Wurts street. Interment in Montrepose cemetery.

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The Hauck Brewery.

This is short history of the brewery, from Thierry’s breweriana website:

George Hauck was born in 1832 in Germany. His father, Adam Hauck, was a brewer. George Hauck came to the United Sates as a young man in 1849. He went to work in his fathers brewery in New York City. In 1852 Hauck went to Cincinnati to contiue his brewing studies, only to return to New York 4 years later. Upon his return to New York City he went to work for Kress & Schaffer. He then went to work for Lyon Brewery until it was destroyed by fire. In 1861 Hauck went to work for William Bertsche in Rondout NY. Bertsche had a brewery on the corner of Hone and Spring Streets, later the Jacob Hoffmann Brewery would be located there. By 1864 Hauck and George Dressel formed a partnership and began brewing on the Corner of Wurts and McEntees Streets. The brewery was called Geo. Dressel and Co. Lager Beer Brewery. They were soon producing 5,000 barrels of beer a year. Hauck and Dressel ran the brewery until Dressel died in 1884. That same year that the main brick brewery building was built near the corners of Wurts St and McEntee St. The bottling plant was near the corner of Hone St and McEntee St. The bottling plant had been built earlier into a hillside with a cave at the rear of the building for cooling and storage of the beer that they produced.

The cave had resulted from an unusual partnership between a brewer and a baker. William Bertsche and his partner, Martin Uhle, had dug out the cave as a result of a business venture in October of 1856. Bertsche and Uhle had entered into a contract with Abraham Crispell to construct a “tunnel” on Crispell’s property on Holmes St (now known as McEntee St). Accordind to the contract, said “tunnel” was only be used for the purpose of storing Lager Bier”. Bertsche and Uhle would pay a yearly fee of $15.00 for the privilage of storing beer in the newly constructed cave. Records showed that the fee of $15.00 was paid to Crispell for the years of 1857, 1858 and 1859.

Later, Martin Uhle, who had been a baker, became a saloon owner and sold Bertshce’s beer and the cave that they had dug together would become the property of Geroge Hauck, Bertsche’s former employee.

Hauck then ran the brewery alone until 1890, the year the brewery was incorporated as the George Hauck Brewing Company.

George’s sons, Adam and John, became company officers.

In 1892 the Brewery was producing it’s signature “Red Monogram” beer. There even was a “Red Monogram” baseball team sponsored by the Hauck Brewing Company. In 1908, advertisements appeared in the local directory for Hauck’s “Rock Cellar Brew”. It was named after the cave that the held the bottling plant. By 1912, the brewery was turning out approximately 35,000 barrels of beer a year.

On April 20th 1912, the founder, George Hauck, died at his home after a long illness. His son, Adam Hauck, assumed the Presidency upon his father’s death. John, became the Vice-President.

In 1918, prior to the passage of the 18th Amendment, better known as Prohibition, the brewery was remodeled for the manufacture of peanut oil production. It was marketed as “Salanut”, “Refined Virgin Peanut Oil”. The brewery was now known as the Hauck Food Products Corporation. On December 9th 1920, John Hauck, 62 years of age, died at his home after a long illness. In early 1922, the Hauck Food Products Corporation was sold to Bankers Underwriters Syndicate of New York. John Kearney, Adam Hauck’s brother in-law, remained Vice-President while Adam and Mary had no part in the operation of the peanut oil factory.

In 1924, a “Near Beer” license was obtained and the production of “Near Beer” lasted four years, until 1928. Revenue Agents found the beer was over the alcohol content allowed and the “Near Beer” license was revoked.

Plagued by taxes and competition, the brewery never re-opened after the repeal of prohibition in 1933. A city directory in 1934 showed the Frank Brady Brewery as the new owner. Frank Brady continued to brew “Red Monogram” beer during his brief ownership. City directories 1935-1939 listed the Peter Doelger Brewing Corp as being located at that address. Finally in 1940 the Staton Brewery Inc was listed as a “Wholesale Beverage” distributor. Shortly afterwards, the building laid empty and became a city owned property. An oil company attempted to purchase the site, but public opposition to a zoning change stopped the sale. The Hauck buildings were demolished around 1942.

george-hauck-brewery-1930

There was also a John Hauck Brewery in Ohio, but as far as I can tell they are not related. Also, George’s brother did start his own brewery in New Jersey, which was known as the Peter Hauck Brewery.

bradytruck

red-monogram-tray

Hauck_s_Red_Mono

Filed Under: Birthdays, Breweries Tagged With: History, New York

Historic Beer Birthday: George Bechtel

January 19, 2021 By Jay Brooks Leave a Comment

bechtel
Today is the birthday of George Bechtel (January 19, 1841-July 16, 1889). He was born in Germany, but moved to the U.S. with his parents at just six-months-old. His father was John Bechtel, who founded a brewery on Staten Island, New York, in 1853. It was initially was known as the John Bechtel Brewery, but in 1865, he sold the brewery to his son, George Bechtel, who renamed it the George Bechtel Brewery. George Bechtel continued to operate it until it closed for good in 1907.

George-Bechtel

This brief biography is from “Staten Island Brewery Barons” by Patricia M. Salmon, published in 2016:

George Bechtel was the owner and operator of the Bechtel Brewery on Staten Island. He was born in Germany and immigrated to New York with his family when he was six years old and by the age of 18 he was working in the brewery started by his father John Bechtel in Stapleton as a brewery worker. He purchased all of his father’s interests in the brewery in 1870 and by 1874 the main building was named George Bechtel’s Brewery.

By 1882, brewers at Bechtel Brewery produced about 80,000 barrels per year, which reached up to 150,000 barrels annually by the turn of the century. The business was valued at three quarter million dollars. For many years the Bechtel Brewery was the most significant business on Staten Island.

geo-bechtel

George married the former Eva Schoen, whose family has the mausoleum next to the Bechtel mausoleum, in 1865. They had four daughters, Anna, Carrie, Louise, Agnes and two sons, John and George Jr. Their six-year-old son John died in 1875.

George suffered from severe heart problems for at least two months before his death at the age of 48.

bechtels-brewery

This account is from “100 Years of Brewing,” published in 1903. The second part of the article is about John Moffat:

john-bechtel-100yrs-1
bechtels-brauerei
john-bechtel-100yrs-2

george-bechtel-brewery

This early history of the brewery is from “History of Richmond County, from its discovery to the present time,” by Richard Mather Bayles, published in 1887:

Bechtel’s Brewery, perhaps the largest of these, was located at Stapleton, where it was founded by John Bechtel, in 1853. In 1865 he sold the concern to his son, George Bechtel, the present proprietor. The capital invested here amounts to well nigh half a million dollars. In 1865 the revenue tax of this brewery was $10,000, and ten years later it had increased to $60,000. It employs about fifty hands.

George Bechtel, was born in Germany in 1840. He came with his parents to America at the age of six months, and in 1851 entered the grammar school of ColumbiaCollege. After finishing his course at that institution he began an apprenticeship in the brewery which his father had established at Stapleton in 1853. From 1860 to 1865 he occupied the position of superintendent of the establishment, and while engaged in that capacity he established the first ice-house in the East. In 1865 he rented the property from his father, and in 1870 purchased his entire interest, becoming the sole proprietor.

The original building proving too small for his rapidly increasing business, Mr. Bechtel concluded to tear it down and in its place he built the present elegant structure, special attention being given to its equipment. So energetically was the work of erection pushed that in ten weeks after the first stone was laid brewing had recommenced. The continued increase of his business is due to the high quality of excellence which he maintains in all his productions. Mr. Bechtel has been foremost in all public and benevolent matters. During the riots in 1861 he sheltered large numbers of these homeless people in the woods and sent them nourishment daily till the trouble had subsided, a circumstance which the colored people on Staten Island have never forgotten and for which they have been ever grateful.

Mr. Bechtel’s benevolent qualities show themselves on all occasions, and many poor families on Staten Island have been the recipients of his charity. It is said of him that he is ever ready to help where it is needed. In 1879 the Japanese embassy, together with the secretary of state and several other gentlemen, paid a visit to Mr. Bechtel’ s brewery. As a result they ordered one hundred thousand bottles of beer to be sent to Japan. On their return they sent him several very flattering letters and a pair of costly vases as a token of their esteem.

Bechtel-brewery-1897

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: John Stanton

January 16, 2021 By Jay Brooks 1 Comment

stanton
Today is the birthday of John Stanton (January 16, 1832-April 23, 1917). He was born in Ireland, County Cork, but came to American as a teen. In 1866, Stanton and a partner, James Daley bought the Abraham Nash Brewery of Troy, New York, which had been founded in 1817. They renamed it the Daley & Stanton Brewery, but a few years later, in 1880, Stanton bought out Daley, renaming it the John Stanton Brewery, which remained its name until closed by prohibition. After prohibition was repealed, it reopened as The Stanton Brewery Inc., and it stayed in business until 1950, when it closed for good.

Stanton-Giant-Draught-Pale-Ale-Labels-Stanton-Brewery
I couldn’t find a photo of Stanton, but I suspect this isn’t supposed to be him on their label.

Here’s his obituary from the American Brewers’ Review from 1917:

John-Stanton-obit-amer-brewers-review

stanton-brewery-troy

And Stanton is mentioned briefly in Upper Hudson Valley Beer, by Craig Gravina and Alan McLeod:

Stanton-upper-hudson

Stanton-Ale--Lager-Beer-Coasters-Over-4-Inches-The-Stanton-Brewery-Inc

stanton_brew

NY-STANTON-010

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Frank Ibert

January 15, 2021 By Jay Brooks Leave a Comment

frank-ibert
Today is the birthday of Frank Ibert (January 15, 1859-January 15, 1911). He was born in Brooklyn, New York. His first brewery, founded in 1880, was the Joseph Eppig & Frank Ibert Brewery in Brooklyn. The following year, he left the brewery to his partner, allowing himself to be bought out, and founded his own brewery nearby, which he called the Frank Ebert Brewery. It opened in 1891, but was closed by prohibition in 1914. Some accounts suggest it may have opened earlier, and it does make sense that he wouldn’t have waited ten years to open another brewery.

Ibert-brewery-c-1898-1900
The Frank Ibert Brewery circa 1898-1900, although another source says it’s from 1902.

This account, from Ancestry.com accompanies one version of the photo above:

Evergreen Avenue, Linden Street and Grove Street Frank IBERT Brewing Company formed in the late 1880s. The brick building that housed the Brewery itself, would be to the left of the horses. Valentine HOFMANN was the proprietor of the HOFMANN Cafe, as seen to the right of the horses, behind the people in the photo. (Valentine HOFMANN, Frank IBERT and their children.) Frank IBERT and Valentine HOFMANN were brother-in-laws. There was a passage way between the Brewery and the Cafe. The IBERT’S who was the brewmeister’s home was at 404 Evergreen Ave, right above the HOFMANN Cafe. They lived for a time on the upper floor and the HOFMANN family below. With the death of Frank IBERT in 1920s, the Brewery was sold to a son-in-law of HOFMANNS’, Frank WINTERRATH. (He married Valentine’s oldest daughter Margaret in 1907 in St. Barbara’s RC Church) WINTERRATH tried to make a go of the Cafe changing the name to “Linden Gardens.” With prohibition around the corner it did not stay in business for long, even after a go at as a speakeasy. The building was destroyed by fire in the late 1950s, leaving an empty lot where the Cafe & home once.

frank-iberts-brewery-crockery-mug

Here’s his obituary from the Brooklyn Daily Eagle:

ibert-obituary

Iberts-pob-scraper
A foam scraper for Ibert’s P.O.B.— “Pride of Brooklyn.”

And here’s a short account from a Hofmann family genealogy site:

Valentine went into the liquor business and became the co-owner with his brother-in-law Frank IBERT.(Margaretha’s sister, Mary Grammich married Frank Ibert). The Frank IBERT Brewing Company and HOFMANN Cafe. It was located on the corner of Evergreen,Linden and Grove, in Brooklyn. The top 2 floors were apartments. After Prohibition went into effect the brewery no longer produced beer but it did continue in the food end, becoming “The Linden Gardens” The building remained in the family until the 1950’s when it was destroyed by fire.

frank-ibert-brewery

In 1902, Frank also patented a beer cooler.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, History, New York

Historic Beer Birthday: John Kress

January 7, 2021 By Jay Brooks Leave a Comment

john-kress
Today is the birthday of John Kress (January 7, 1825-April 16, 1877). He was born in Hessen, which today is part of Germany. He trained as both a cooper and a brewer, before emigrating to New York in 1850. He worked at the Jacob Ahles Brewery (on 207-224 East 54th, between 2nd & 3rd) for three years, when he and a partner bought it, renaming it the John Kress & Christian Schaefer Brewery. After ten years it became the John Kress Brewery and later the John Kress Brewing Co., though no word what happened to Schaefer. It closed in 1911. This was the only picture of John Kress I could find.

john-kress-drawing

John Kress also produced bottled beer, and the bottles are now very collectible. Some of the beers they produced included Extra Lager Bier, Karthauser Beer, La Paloma, Lager Beer, and Wiener Beer, all brewed at least between 1884 and 1904.

I was also able to find some of the Preferred Stock in the brewery.

john-kress-stock

And this was a promotional mug, apparently.

john-kress-stein

But by far most of the information I could find on John Kress was this biography from the

john-kress-bio

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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