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Historic Beer Birthday: Simon E. Bernheimer

November 26, 2023 By Jay Brooks Leave a Comment

lion-ny
Today is the birthday of Simon E. Bernheimer (November 26, 1849-July 25, 1911). He was born in New York, the son of Emmanuel Bernheimer, who founded the Constanz Brewery, with his partner August Schmid, in 1850, on East 4th Street near Avenue B, and a couple of years later, with a different partner, James Speyers, he started the Lion Brewery on Columbus Ave, between 107th and 108th Streets in Manhattan, next door to the beer garden at the Lion Park, and indeed it is sometimes referred to as the Lion Park Brewery. The business was reorganized in 1868, and his old business partner August Schmid also became a partner in the Lion Brewery, and by 1890 its official name was the Bernheimer & Schmid Brewery, though they continued to trade under the Lion Brewery name. In 1878, Simon took over the business when his father retired. In 1895, it was the sixth-largest brewery in the U.S. After 1903, it was called the Lion Brewery of New York, presumably to avoid confusion with the many other breweries with Lion in their name. Lion survived prohibition but closed for good in 1942.

simon-e-bernheimer
This biography of Bernheimer is from “The National Cyclopedia of American Biography, Vol. 5,” published in 1894:

simon-e-bernheimer-bio-1
simon-e-bernheimer-bio-2

Lion-Pilsener-Style-Beer-Labels-Lion-Brewery-of-New-York-City--pre-Prohibition

This is about the brewery from Wikipedia:

Shortly after immigrating to the United States, Swiss-German August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B in 1850. The brewery produced a lagered beer, a favorite among German immigrants. By 1852, they built a second Costanz Brewery at Four Corners in Staten Island, home to a large German community. Five years later, Bernheimer became the partner of another German immigrant, James Speyers and founded the Lion Brewery in 1857 in Manhattan Valley.

A group of Catholic Bavarians helped build the Lion Brewery. When it was built, they held masses in the Brewery on Sunday mornings.

Lion-Pilsener-Beer-Labels-Metropolis-Brewery-Inc

At its peak, the Lion Brewery occupied about six square city blocks, from Central Park West to Amsterdam Avenue and from 107th to 109th Street. At the time Manhattan’s Upper West Side was an open area with inexpensive land housing, many public institutions and an insane asylum. There were about five to ten thousand living in shanties after being displaced by the creation of Central Park in 1859. Consequently, with the brewery and surrounding areas, the Upper West Side failed to increase its real estate value until the early twentieth century.

In 1862, a $1 tax on each barrel of beer hurt small brewers but not Lion. The anti-saloon movement in the late 19th and early 20th century encouraged Lion to clean up its own saloons. Lion Brewery got caught up in a wave of mergers and closings among some of the smaller New York Brewers in the early 1940s which continued until 1941, when the business closed. The brewery (including the canning facilities) was auctioned off on August 26, 1943. The plant was demolished in 1944 and more than 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort.

After the Brewery was knocked down the lot was paved over with cinders. On Sundays, after the war, returning World War II Veterans formed a Softball League and played almost every Sunday afternoon. Home plate was located near 107th street and Columbus Avenue. Today, apartment houses occupy the Lion brewery’s former location.

lionbrewery1

Around 1860, the brewery published a pamphlet titled “Observations on Brewing and Beer: With an Analysis and Scientific Testimony Relative to the Lager Beer of the Speyers’ Lion Brewery.” The pamphlet had a short history of the different kinds of beer, and an analysis showing that their lager beer was pure. The pamphlet also included some great line drawings of the brewery complex.

And here’s another story from Rusty Cans:

In 1850 recent Swiss German immigrants August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B. The brewery specialized in lagered beer, a favorites among their fellow immigrants. By 1852, their success encouraged them to build a second Costanz Brewery at Four Corners in Staten Island, then home to a large German immigrant community. Eight years later, Bernheimer became the partner of another German immigrant, James Speyers, in his Lion Brewery, established in 1857.

The Lion Brewery, depicted here, occupied a site bounded by what are now Central Park West and Amsterdam Avenue and extending from 107th to 109th Streets. The background view includes Central Park, with a glimpse of the Blockhouse, a relic from the War of 1812. (The Church of the Ascension is there now, built with the brewery’s help in the 1890s). During this period Manhattan’s Upper West Side was a relatively open area offering inexpensive land and it accommodated numerous public institutions including an insane asylum. Also clustered in the neighborhood were the shanty homes of between 5-10,000 thousand people displaced by the formal opening of Central Park in 1859. The combination of shanties, public institutions, and such foul-smelling industries as breweries explains why the Upper West Side failed to develop the real estate value of other areas bordering Central Park until the early twentieth century.

liontruck1

Late in the life of the Lion Brewery, it became involved in a number of mergers and acquisitions, eventually becoming The Greater New York Brewery, Inc.:

Lion brewing got caught up in a wave of mergers and closing among some of the smaller New York Brewers in the early 1940s. In late 1940, the Fidelio Brewing Co., located at 1st Ave. between 29th and 30th Streets., closed. However, on November 15, 1940, it reopened business as the Greater New York Brewery, Inc. In December 1940, the Greater New York Brewery merged with the Horton Pilsener Brewing Co., which was located at Amsterdam Ave. and 128th Street. Horton Brewing President Alex White became a director of Greater New York Brewery and they continued producing previous Horton products. In January 1941, the Greater New York Brewery merged with City Brewing Corporation of Queens. In February of 1941, Horton, as part of Greater New York Brewery, closed its doors. On April 9, 1941, City Brewing Corporation, as part of Greater New York Brewery, temporarily had its license canceled because of illegal merchandising in the form of gifts to retailers. (It apparently reopened at a later date.)

In May of 1941, Greater New York Brewery, Inc. acquired the Lion Brewery. It was the only brewery of the four that merged that had facilities to package beer in flat top cans. But by February of 1942, the Lion Brewery was closed and put up for sale. There being no buyers, the brewery (including the canning facilities) was auctioned off on August 26, 1943. In 1944 over 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort. In April, 1946, the Greater New York Brewery, Inc. became known as the Greater New York Industries. This entity remained in operation until 1950.

For its short lifetime the former Lion Brewery continued to produce beer in cans labeled as products of the Greater New York Brewery. The two flat tops produced are scarce, but not truly rare. However, during its short life span, the Greater New York Brewery also produced a very rare crowntainer and two rare quarts containing Lion beer and ale. There are only 3 of the Beer quarts known today and the Ale is not much more common. Another rare Lion can, a Lion Pilsner, was produced by Pilsner Brewing in New York in the 1940s, but I do not yet know this company’s relationship to the original Lion Brewing. Today, apartment houses occupy the Lion brewery’s former location.

lion-1915

Lion-Extra-Lager-Beer--Labels-Lion-Brewery-Of-New-York-City

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Charles Liebmann

November 16, 2023 By Jay Brooks

S-Liebmann
Today is the birthday of Charles Liebmann (November 16, 1837-June 23, 1928). He was born in Schmiedelfeld, Baden-Wuerttemberg, Germany. His father owned the Castle Schmiedelfeld, but when Charles was two, the family moved to Ludwigsburg and operated the Zum Stern Inn there, which also included a brewery. For political reasons, some of the family moved to America around 1850 to build a home, and the rest followed in 1854. Initially he ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann’s Sons Brewery. When Joseph’s father died in 1872, Charles and his brothers took over the family brewery. After prohibition ended, the brothers’ six sons re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries, after their most popular beer. The brewery closed in 1976.

charles-liebmann-1921
This biography of Liebmann is translated from his German Wikipedia page:

Charles Liebmann was born in 1837. His father Samuel Liebmann was at that time owner of the estate Schloss Schmiedelfeld. In 1840, the family moved to Ludwigsburg and operated there the inn “Zum Stern” with attached brewery. There Liebmann attended the secondary school.

After the father decided for political reasons to emigrate to America, Liebmann’s brother Joseph was sent ahead in 1850 to build a new home. This settled in Williamsburg. Four years later, the rest of the family followed.

In the new home Liebmanns first operated the old Maasche Brewery. For a short time Liebmann was employed by the F. & M. Schaefer Brewing Company as Küfer. Later, the family built a new brewery in Bushwick – the S. Liebmann Brewery.

After the death of his father Samuel Liebmann in 1872, his sons took over the management of the brewery and renamed it S. Liebmann’s Sons Brewery. The Liebmann brothers alternated with each other as Chief Executive Officer each year. Charles Liebmann was considered the technical director of the company. In 1903, the Liebmann brothers retired and handed over the management of the company to six of their sons.

Liebmann died in 1928 in New York.

Schmiedelfeld-Castle

Schmiedelfeld Castle

This short biography of Charles is from his Ancestory.com page:

When Charles Liebmann was born on November 16, 1837, in Schwäbisch Hall, Baden-Württemberg, Germany, his father, Samuel, was 38 and his mother, Sara, was 36. He married Sophia Bendix on October 22, 1865. They had six children during their marriage. He died on June 23, 1928, in Manhattan, New York, at the age of 90, and was buried in Queens, New York.

Liebmanna_Lager_Beer

This is from “The Originators of Rheingold Beer: From Ludwigsburg to Brooklyn – A Dynasty of German-Jewish Brewers,” by Rolf Hofmann, originally published in Aufbau, June 21, 2001:

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company’s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year’s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.

The beer’s evocative name with its allusion to Germany’s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

hofmann-rheingold1
The Liebmann family.

Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called “Near Beer.”

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler’s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Schülein, general manager of the world-renowned LšwenbrŠu brewery, to America. Schulein’s father, Joseph, had acquired two of Munich’s leading breweries at the end of the nineteenth century–Union and Münchner Kindl–and his son had managed the 1920 merger with Löwenbrau. Arriving in New York with this experience behind him, Hermann Schülein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.

Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name “Rheingold.” According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of “Rheingold.” For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Schülein’s most brilliant marketing strategy – the selection of each year’s Miss Rheingold by the beer-drinking public of greater New York

At the height of the campaign’s success in the 1950’s and 60’s, the Liebmann Brewery had an output of beer ten times that of Löwenbrau at the same time in Munich.

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

S-Liebmanns-Brewing-poster

Here’s an “Origin of Liebmann Brewery” posted by a relative on Ancestry.com:

On May 12, 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] “Zum Stern” on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn’s book, History of the Jewish Community of Ludwigsburg)

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann’s Sons Brewery.

liebmanns-rheingold

S-Liebmanns-Sons-Cards-Trade-Cards-S-Liebmanns-Sons-Brewing-Company_17585-1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, Germany, History, New York

Historic Beer Birthday: Samuel Liebmann

November 12, 2023 By Jay Brooks

S-Liebmann
Today is the birthday of Samuel Bär (or Baer) Liebmann (November 12, 1799-November 21, 1872). He family owned a brewery in Germany but because of the German revolution, Samuel sent some of his sons to America in 1850, and he and the rest of the family soon followed. They settled in Brooklyn and initially ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann’s Sons Brewery. When Samuel died in 1872, his sons took over the family brewery. After prohibition ended, the brothers’ six sons re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries, after their most popular beer. The brewery closed in 1976.

Schmiedelfeld-Castle
Schmiedelfeld Castle

This biography of Liebmann is translated from his German Wikipedia page:

Samuel Liebmann was born in 1799 in Aufhausen, Württemberg, a district of the municipality Bopfingen [in Germany]. His parents were the merchant and religion teacher Joseph Liebmann and Berta Liebmann (nee Fröhlich). He had three brothers (Heinrich, David and Leopold) and two sisters (Johanna, Sarah) and attended elementary school in Aufhausen.

In June 1828 Liebmann married Sara Selz. When his father Joseph Liebmann died in 1832, Samuel Liebmann and his brother Heinrich left their hometown Aufhausen and bought the estate Schloss Schmiedelfeld. This they operated with economic success.

Liebmann moved to Ludwigsburg in 1840. There he acquired the inn “Zum Stern” with attached brewery, which he also successfully led. In the course of the German revolution he showed himself to be a supporter of the revolutionary movement. This meant that the royal soldiers, who belonged to this time to the regular clientele, the stop at Liebmann’s inn was prohibited by order. This ban and the failure of the German Revolution led to his decision to emigrate to America.

In 1850, he sent his son Joseph to America to build a new home there. Four years later, Samuel Liebmann followed with the rest of the family.

There, the family signed a lease for the Maasche Brewery on Meserole Street Williamsburg, which was renamed with the arrival of the family the S. Liebmann Brewery. After the lease expired, Samuel Liebmann set up a new brewery under the same name on the corner of Forest and Bremen Street in Bushwick.

Liebmann’s wife died in 1865. Three years later he retired from the brewery’s active business. Under his leadership, the company has grown steadily.

Samuel Liebmann died in 1872 at his home in Williamsburg. He is buried on the Cypress Hills Cemetery in Brooklyn. His sons took over the management of the brewery.

Liebmanna_Lager_Beer

This is from “The Originators of Rheingold Beer: From Ludwigsburg to Brooklyn – A Dynasty of German-Jewish Brewers,” by Rolf Hofmann, originally published in Aufbau, June 21, 2001:

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company’s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year’s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.

The beer’s evocative name with its allusion to Germany’s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

hofmann-rheingold1
The Liebmann family.

Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called “Near Beer.”

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler’s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Schülein, general manager of the world-renowned LšwenbrŠu brewery, to America. Schulein’s father, Joseph, had acquired two of Munich’s leading breweries at the end of the nineteenth century–Union and Münchner Kindl–and his son had managed the 1920 merger with Löwenbrau. Arriving in New York with this experience behind him, Hermann Schülein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.

Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name “Rheingold.” According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of “Rheingold.” For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Schülein’s most brilliant marketing strategy – the selection of each year’s Miss Rheingold by the beer-drinking public of greater New York

At the height of the campaign’s success in the 1950’s and 60’s, the Liebmann Brewery had an output of beer ten times that of Löwenbrau at the same time in Munich.

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

S-Liebmanns-Brewing-poster

Here’s an “Origin of Liebmann Brewery” posted by a relative on Ancestry.com:

On May 12 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] “Zum Stern” on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn’s book, History of the Jewish Community of Ludwigsburg)

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann’s Sons Brewery.

 

liebmanns-rheingold

And this is from his Find-a-Grave page:

This German-Jewish family had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

S-Liebmanns-Sons-Cards-Trade-Cards-S-Liebmanns-Sons-Brewing-Company_17585-1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, Germany, History, New York

Historic Beer Birthday: Philip R. Ebling

November 12, 2023 By Jay Brooks

Today is the birthday of Philip R. Ebling (November 12, 1830-October 12, 1895). Along with his brother William Ebling, he founded the Ebling Brewing Co., which was known by several different names during its life from 1868 to 1950, including the Philip Ebling & Bro. Wm., Aurora Park Brewery, Ph. & Wm. Ebling Brewing Co. and Ebling Brewing Co., which was its name almost the entirety of the 20th century, both before and after prohibition.

This short biography is from his Find-a-Grave page:

Philip R. Ebling, was born at the family home in Monsheim, near the city of Worms, Province of Hesse, Germany. In 1857 he embarked in a sailing vessel from a German seaport for New York City, arriving at Castle Garden.

He then took up his abode in the Borough of the Bronx, New York City, where he sought employment at his trade. He quickly adapted himself to the baker’s business, as it was practiced in this country, and continued for a number of years. Having finally abandoned his trade, he became engaged in the manufacture of vinegar, and in 1868 established a brewery on St. Anns avenue, under the name of the Ebling Brewery Company. The enterprise was a success from its inception, and Mr. Ebling continued the guiding spirit in the company until his death. He married, in his native land, Catherine Baum, born in Biebesheim, a village near the city of Worms, Province of Hesse, Germany, October 10, 1833. He had six children: Philip Jacob, William, Louise, Pauline, Johanna and Louis Moritz.

ebling-brewery-postcard

The brewery apparently aged some of their beer in Bronx caves, and for some of their beers, like Special Brew, whose label boasts that the beer was “aged in natural rock caves.” Which sounds crazy, but in 2009, road construction crews in the Melrose section of the Bronx found the old caves, which was detailed by Edible Geography in Bronx Beer Caves.

An Ebling beer truck on 61st Street in New York in 1938.
A 1908 calendar from the brewery.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: Edmund Fitzgerald

November 1, 2023 By Jay Brooks

fitzgerald-brothers
Today is the birthday of Edmund Fitzgerald (November 1, 1847-1911). He was born in Ireland. In 1866, he acquired the Troy, New York brewery that was founded in 1852 which was first known as Lundy & Ingram Brewery, but went through several name changes before it was changed to the Fitzgerald Bros. Brewery when Edmund and his brothers John and Michael joined the business. Michael left the business in 1870, but Edmund and John soldiered on and the family business, although they stopped brewing in 1963, continues to this day in New York. The brewery survived prohibition and continued brewing afterwards until 1963, when the family shut down the brewery and became a Pepsi bottler and distributor, among other products, and for 25 years was a Coors distributor. Today the company is known as Fitzgerald Brothers Beverages, Inc. – Glens Falls Bottler and Beverage Distributor. There isn’t much biographical information about Edmund Fitzgerald.

Fitzgerald-Bros-Brewing-Burgomaster-Troy-Ny

This account of the brewery is from “The City of Troy and Its Vicinity,” by Arthur James Weise, published in 1886:

fitz-bros-1
fitz-bros-2

fitz

This is the history presented on the current company’s website:

Fitzgerald Brothers Beverages, Inc. was founded in 1857 in Troy, New York. It is currently in its 6th generation of ownership.

The Company started out distributing various liqueurs, gins, whiskeys and brandies. A decade later, it began brewing it’s own brand of beer, Fitzgerald Beer and Ale. During the next 150+ years, the Company continued to adapt and change based upon the needs of it’s customers.

In 1961, Fitzgerald Brothers Beverages, Inc. purchased the Pepsi Bottler located on Dix Avenue in Glens Falls and continues to operate out of this location.

In 1986, as Coors Brewing Company expanded east of the Mississippi River for the first time, Fitzgerald Brothers Beverages, Inc. was awarded the distribution rights in the Albany Capital District for all Coors brands, which it serviced for 25 years until 2011.

In 1996 Fitzgerald Brothers Beverages, Inc. acquired two Full-Line Vending businesses to expand its services into Full-Line Vending. After 18 years, in April 2014 Fitzgerald Brothers Beverages, Inc. divested its Full-Line Vending business.

Today, Fitzgerald Brothers Beverages, Inc. continues to provide a full portfolio of beverages to nearly 1,750 customers in Warren, Washington and northern Saratoga counties.

Fitzgeralds-Burgomaster-Beer-Labels-Fitzgerald-Bros-Brewing-Company

And this is the history of the brewery ownership, since it’s a bit complicated:

James Lundy, North River Brewery 1852-1853
Lundy & Ingram Brewery 1853-1855
Lundy & Kennedy Brewery 1855-1857
Lundy, Dunn & Co. Brewery 1857-1859
Dunn & Kennedy Brewery 1859-1866
Fitzgerald Bros. Brewery 1866-1899
Fitzgerald Bros. Brewing Co. 1899-1920
Brewery operations shut down by National Prohibition in 1920
Issued U-Permit No. NY-U-221 allowing the operation of a brewery 1933
Fitzgerald Bros. Brewing Co. 1933-1963

Fitzgerald-Half--Half-Labels-Fitzgerald-Bros-Brewing-Company

Fitzgeralds-Bros-tray

Fitzgeralds-Garryowen-Ale-Labels-Fitzgerald-Bros-Brewing-Company

Fitzgerald-Bros-can

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Frederick Hinckel Sr.

October 29, 2023 By Jay Brooks

hinckel
Today is the birthday of Frederick Hinckel Sr. (October 29, 1832-October 29, 1881). He was born in Prussia (Germany) and along with Johann Andreas Schinnerer founded the Cataract Brewery (a.k.a. the F. Hinckel & A. Schinnerer) in 1852. “Its premises occupied half a city block, bounded by Swan Street, Myrtle and Park Avenues.” Twelve years later, in 1864, Hinckel owned the brewery outright, and changed its name to the Hickel Brewery, which remained its name until closing in 1920 (or 1922) due to prohibition.

fred-hinkle-sr

hinckel-brewery-letterhead

Here’s a biography of Hinckel from a “Bi-centennial History of Albany,” published in 1886:

fred-hinkel-sr-bio-1
hinckel-brewery-wagon
A Hinckel Brewery beer wagon.

Henkel-Brewery-1880-malthouse
Although the brewery closed in 1920 because of prohibition, and never reopened afterwards, the build was preserved and today is an apartment complex.

hinckel-ceramic-bottle

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: John D. McKechnie

October 21, 2023 By Jay Brooks

McKechnie
Today is the birthday of John D. McKechnie (October 21, 1849-February 14, 1906). He was the son of Alexander McKechnie, who along with Alexander’s brother James, the Scottish brothers founded the J. & A. McKechnie Brewing Co., d.b.a. the Canandaigua Brewery, in 1843, in Canandaigua, New York. In 1889, after the last brother passed away, John McKechnie became president of the brewery, and it was renamed the simpler McKechnie Brewing Co., but closed for good at the start of Prohibition.

John-D-McKenzie
Here’s the obituary for McKechnie from The Western Brewer:

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John-D-McKechnie
McKechnie-obit-2
McKechnie-Brewery

And here’s a history of the brewery by Lynn Paulson, the City of Canandaigua Historian, from the Archives of the Ontario County Historical Society:

In 1830, the McKechnie family left Falkirk, Scotland and emigrated to Canada, and from there to Rochester, New York in 1837 where the elder McKechnie with his oldest son set up a brewery business. Two other sons, James and Alexander McKechnie, left Rochester in 1843 and purchased a small brewery in Canandaigua on the site of what is now the Daily Messenger building on Buffalo Street.

The Canandaigua Brewery grew steadily, producing a product that from its earliest days was noted for its excellence. In 1871, the major buildings of the brewery were rebuilt and by 1876, the brewery had become the largest employer in Canandaigua with about 100 workers. The buildings covered over five acres of land and consisted of the brewery and storage block, malt-houses, a cooper shop, woodsheds, a barn for stabling horses, and three ice houses, which had the capacity to store 2000 tons of ice. While the brewery had the capacity of producing 500 barrels of beer each year in its early years, the capacity had grown to 1,000 barrels of beer per week.

The McKechnies became involved in several other enterprises besides their brewery. In 1880 they founded the Canandaigua Lake Steam Navigation Company, which promoted shipping and tourism on Canandaigua Lake. The McKechnie Bank was organized in 1882 and later would become the Ontario Trust Bank. The McKechnies also invested in other businesses including the Canandaigua Gas and Light Company, the local ice houses, and area hops farms. Alexander’s son, John, purchased the Seneca Point Hotel on Canandaigua Lake and managed it until it burned in 1899.

After the death of Alexander McKechnie in 1883, the firm was incorporated as a stock company renamed the McKechnie Brewing Company under the management of James McKechnie. In the production of its ale, the company used only the choicest hops and high-grade malt made from barley grown in Western New York, much of which was grown in Bristol and South Bristol. The hops and barley were brought by steamboat to the Canandaigua City Pier.

With the death of James McKechnie in 1889, the business was managed by John D. McKechnie, the eldest son of Alexander McKechnie. The stock company was renamed the J. & A. McKechnie Brewery Company.

In 1904, the brewery was sold to Schopf Distributors located in Buffalo. The brewery was fully remodeled and concentrated on the production of its celebrated Canandaigua Ale. It had so excellent a reputation that shipments went as far west as Salt Lake City, Utah. The ale is said to have “such an excellent quality that it is widely recommended by physicians as a nourishing and healthful drink for invalids.” The yearly capacity of the brewery had reached 60,000 barrels.

The refurbished brewery had a cooperage where the kegs and barrels necessary for handling the product were manufactured, and a large cold storage warehouse where large quantities of the choice fruit, mostly apples, grown in the vicinity of Canandaigua could be stored. The old-fashioned wooden tanks formerly used to store the ale were discarded and replaced with glass enameled steel tanks that ensured the purity of the ale. Throughout all the processes of manufacture and in all departments of the plant, the strictest cleanliness and attention to sanitary detail were observed.

In 1916, with the advent of Prohibition in New York state, and in 1920, with the implementation of Prohibition nationwide, the J. & A. McKechnie Brewery was forced to close. In addition, the hops farms were hit with several blights in the early 1900s that effectively decimated the industry. For a brief period, the brewery attempted to survive on the production of pickles and vinegar. An attempt was made in 1933 by a Syracuse entrepreneur to reopen the McKechnie Brewery, but it never materialized.

The Canandaigua Cold Storage & Ice Company occupied the buildings of the old brewery until it was sold to the GLF bean processing and dog/pet food manufacturing plant in 1940. On Jan. 1, 1961, the GLF plant burned, leaving a few remaining buildings on the site. Ironically, the McKechnie home on North Main Street where the American Legion had located in 1945 burned in 1960. Any remaining structures of the old McKechnie brewery were removed in 1971 when The Daily Messenger built its new facility on Buffalo Street.

McKechnie-Brewery-building

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York, Scotland

Beer Birthday: Kirby Shyer

October 11, 2023 By Jay Brooks

zip-city

Today is the 66th birthday of Kirby Shyer, who founded the Zip City Brewing Co. in New York City, the only brewpub in Manhattan when it opened in November of 1991, since both New Amsterdam and Manhattan Brewing has closed earlier. He was a pioneer in the industry, especially on the East Coast because his brewpub was in such a visible place in downtown Manhattan. Unfortunately, when the bottom fell out of craft beer in 1997, the brewery closed. I met Kirby a little later when he was working for another brewery and called on me at BevMo and we later attended a Cleveland Indians baseball game, along with Tom Dalldorf, when the Craft Brewers Conference was in Cleveland in 2002.

Kirby-Shyer

Kirby worked in the brewery industry for several years after Zip City closed, both for breweries and distributors. More recently, he’s left to work on a project outside beer and beverages.

Zip-City-Brewing

All About Beer’s archive includes a great 2017 overview of Zip City and Shyer by Tom Acitelli entitled A Brewpub’s Collapse 20 Years Ago Sounds Familiar.

Zip-City-john-bloch-designs
The logo and merchandising materials for Zip City, created by John Bloch Designs.
A couple of years ago, Kirby was kind enough to send me this awesome Zip City T-shirt from 1995.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brewpubs, History, New York

Historic Beer Birthday: Walter Jerome Green

October 10, 2023 By Jay Brooks

hop-leaf

Today is the birthday of Walter Jerome Green (October 10, 1842-January 27, 1885). He was the son of Charles Green, who founded an upstate New York hop merchant around 1840. After his son joined the business, it became known as Charles Green & Son. According to the Brewers’ Journal, he was “one of the earliest and most widely known hop merchants of Central New York.”

Walter-Jerome-Green-portrait

Here’s a portion of his obituary that mentions the hop business from Oneida County, NY Biographies:

Walter Jerome Green, who passed away in Utica on the 27th of January, 1885, was one of the city’s most prominent business men and respected residents. He was a leading factor in financial circles as a member of the banking house of Charles Green & Son, of Utica, and was also the president and owner of the Jacksonville, St. Augustine and Halifax River Railroad of Florida. He is survived by his widow and one son. His birth occurred in Hubbardsville, Madison county, New York, on the 10th of October, 1842, his father being Charles Green, who was born at Sangerfield, Oneida county, on the 28th of May, 1811. The latter was prominently identified with financial interests in Utica for a number of years, being one of the oldest and best known bankers and business men of this part of the state. David Green, the paternal grandfather of our subject, was born at South East, Putnam county, New York, his ancestors, John Alden and Priscilla Nolines, coming to America in the Mayflower. He was related to General Nathaniel Green of Revolutionary fame. His mother, who in her maidenhood bore the name of Deliverance Hatch, was a native of Cape Cod, Massachusetts. Her mother was a Sears, to which family David Green was likewise related.

The mother of Walter Jerome Green bore the maiden name of Mary Jane Hubbard and was a resident of Hubbardsville. Madison county, New York. She was a descendant of Lieutenant Joseph Kellogg, of Hadley, Massachusetts. Her parents, Oliver Kellogg and Mary (Meachem) Hubbard, were both natives of Connecticut, the former of Windsor and the latter of Simsbury, that state.

Walter Jerome Green received a liberal education in his youth, attending Cazenovia Seminary and Madison University. Desiring to become a member of the legal fraternity, he qualified for practice by an extensive course of study and was graduated from Albany University in 1864. At the end of two years, however, he abandoned a promising career as an attorney because the increasing importance of his father’s business made it desirable for him to come to his assistance. Soon afterward he was admitted to a partnership in the bank and the name of the firm became Charles Green & Son. Young though he was, his enterprising spirit soon made itself felt in the affairs of his father’s business, which gradually broadened its field, of operations and took a leading place among similar enterprises in the central part of the state. An important department in the business of the house was the trade in hops, which became so extensive as to place the firm among the largest dealers in this country. To meet the demand for reliable intelligence bearing on the hop trade, the firm published a journal known as Charles Green & Son’s Hop Paper, a large, handsomely printed, four page folio of twenty eight columns, of which an edition of about five thousand was issued, gratuitously, each quarter.

Charles-Green-Son-Dealers-In-Hops-Extra

And here’s another account from Michael Brown Rare Books:

Charles Green’s son, Walter Jerome Green became one of Utica, New York
‘s most prominent business men and respected residents. He was a leading factor in financial circles as a member of his family’s banking house of Charles Green & Son, of Utica, and was also the president and owner of the Jacksonville, St. Augustine and Halifax River Railroad of Florida. Walter’s birth occurred in Hubbardsville, Madison County, New York, on the 10th of October, 1842. He received a liberal education in his youth, attending Cazenovia Seminary and Madison University. Desiring to become a lawyer, he qualified for practice by an extensive course of study and was graduated from Albany University in 1864. At the end of two years, however, he abandoned a promising career as an attorney because the increasing importance of his father’s business made it desirable for him to come to his assistance. Soon afterward he was admitted to a partnership in the bank and the name of the firm became Charles Green & Son.

Young though he was, his enterprising spirit soon made itself felt in the affairs of his father’s business, which gradually broadened its field, of operations and took a leading place among similar enterprises in the central part of the state. An important department in the business of the house was the trade in hops, which became so extensive as to place the firm among the largest dealers in this country. To meet the demand for reliable intelligence bearing on the hop trade, the firm published a journal known as Charles Green & Son’s Hop Paper, a large, handsomely printed, four page folio of twenty eight columns, of which an edition of about five thousand was issued, gratuitously, each quarter.

On the 26th of June, 1867, Mr. Green was united in marriage to Miss Sarah L. Swartwout, a daughter of Henry Swartwout, of Troy, New York. They had one son Walter Jerome Green, Jr.

Seeking a new field for investment of his capital Green became interested in a railroad project in Florida. His attention was drawn to the lack of modern transportation facilities in the fruit growing section of that state. He put both energy and money into the scheme. The outcome of his effort was the Jacksonville, St. Augustine and Halifax River Railroad, of which he was president and the entire owner. This road began at Jacksonville on the St. John’s River, in the northeastern corner of the state, extended southwardly and eastwardly to St. Augustine on the Atlantic coast and was thirty seven miles in length. The road connected with the Atlantic Coast Steamship Company, running outside to New Smyrna on the Halifax coast. Mr. Green’s intentions were to extend the road a distance of one hundred and six miles to New Smyrna. This would have afforded quick and cheap transportation between Jacksonville and the Halifax and Indian River country. The rail through a fertile and rapidly developing region had shortened the time of transport between the orange country of the east coast of Florida and New York by some eight days, a most important consideration under any circumstances, but more especially so in view of the perishable nature of the delicate fruit transported. While the possibilities of this section of Florida as a fruit growing country and health resort had long been known and to some extent developed, progress had been slow and uncertain owing to the lack of railroad facilities. Among the most notable results was the laying out of new towns between St. Augustine and Jacksonville.

Returning from active labors in Florida in the winter of 1884-5, he was passing some time at his home in Utica, when he was stricken with apoplexy and died on the 27th of January, 1885. He was survived by his widow and one son. On the death of Green the property was left to trustees for his son. In 1886 it was sold to H. M. Flagler of New York, who has carried out the plans and ideas of its previous owner.

1870-Charles-Green-Son-Hops-New

The Michael Brown Rare Books site also had for sale a letter to and from Walter Jerome’s father, Charles Green, and his company which details some of the history of the company.

In 1838 Charles Green entered the store of Gideon Manchester, assignee of Hart & Hunt, Hubbardsville. He bought the stock and continued the business three years. Afterwards he got into the hop business eventually bringing into business his sons, Walter J. and Charles Germaine Green. Green first started in the hop business in 1850. In 1865 a partnership was formed with his son Walter Jerome Green, under the firm name of Charles Green & Son, with headquarters at Hubbardsville. The company later appears as Charles Green & Sons when Charles Germaine Green joined the firm.

NY-New-York-HUBBARDSVILLE-1940s
This postcard of Hubbardsville is from the 1940s.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Business, Hops, New York

Historic Beer Birthday: Joseph Fallert Jr.

October 1, 2023 By Jay Brooks

joseph-fallert
Today is the birthday of Joseph Fallert Jr. (October 1, 1867-March 23, 1919). He was the son of Joseph Fallert, who founded the Joseph Fallert Brewery in 1878. Incorporating in 1884, he renamed it the Joseph Fallert Brewing Co. Ltd. in Brooklyn, New York. Junior over the brewery in 1893, when his father died, but it closed in 1920 for good when prohibition began, the year after he passed away.

Joseph-Fallert-Brewery-1888

Like his father, there’s very little biographical information I could find, not even a photograph.

Joseph-Fallerts-Brewery-Calendar-1896

Take a look at this amazing newspaper ad from 1897, extolling the virtues of Fallert’s Alt-Bayerisch and especially its “family use.” “It’s a food.”

joseph-fallert-bottle Fallert-newspaper-ad-1897

Joseph-Fallerts-4
The Joseph Fallert Brewery at 52-66 Meserole Street in Brooklyn.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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