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You are here: Home / Art & Beer / Beer In Ads #2687: Serve Fehr’s With Ribs

Beer In Ads #2687: Serve Fehr’s With Ribs

June 30, 2018 By Jay Brooks


Saturday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with ribs. The ribs are laid out on a red and white checkerboard tablecloth with bread and a bowl of sauce. I’m not sure about the horseshoe handles on the baskets, which make it look like a yee-haw sort of restaurant, but if the food is tasty, then why not.

Fehrs-1950-ribs

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Kentucky



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