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You are here: Home / Art & Beer / Beer In Ads #2731: Next Fishing Trip

Beer In Ads #2731: Next Fishing Trip

August 13, 2018 By Jay Brooks


Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features three cans of Michelob caught in a fishing net, with one of the beers poured into a mug. I think there’s a lure next to the net, possibly the one used to catch the beer.

Michelob-1970-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob, Sports



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