Sunday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a table full of Michelob bottles with a full mug of beer, and a pile of potato chips behind them. There’s great advice for cooking hot dogs. “Keep the charcoal hot … and the Michelob cold.”
Then at the bottom of the ad is the tagline “In Beer, Going First Class Is Michelob.”
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