Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #2947: Hurra! Bier!

Beer In Ads #2947: Hurra! Bier!

March 28, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Hurra! Bier!, from 1937. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association, the Swiss Brewery Association, and others, in the mid-20th century, but it seems to be in the same spirit of promoting beer generally. Many websites attribute it to French painter and lithographer Théodore Géricault, but he died in 1824, so it seems unlikely he created it nearly 100 years before the beer poster’s heyday, so it must have been someone else. The language appears to be German, so it likely wasn’t done in Géricault’s native country. It appears to have been made in Vienna, Austria by printmaker Paul Gerin, at least that appears on at least one copy of the print I found online. The small logo that’s visible above her left shoulder is for Gallery Otto, an Austrian art gallery that was founded in 1934, so the date at least makes sense. But there’s still no credible information about the artist who created the poster, which is a shame.

Théodore-Géricault-hurra-bier

Because I couldn’t leave it there, I did finally discover that the original may have first appeared in the September 1937 issue of an Austrian magazine. The scan below is from that magazine, called simply “Wiener Magazine” (Viennese Magazine) which I found at ANNO – AustriaN Newspapers Online, described as “Historic Austrian newspapers and magazines online.” It appears to have been on page 100, which seems to be the back page of the magazine. Sadly, there’s still no information about the artist, but there is some satisfaction in possibly having found the origin of the art.

hurra-bier-1937-poster

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove
  • Celebrating Texas History With Alamo Beer: An Iconic Taste Of The Lone Star State – SanctuaryBrewCo on Fictional Beer Brands
  • Neal Carey on Historic Beer Birthday: Anton Zahm
  • Experience The Taste Of Duff Beer: Limited-Edition Cans And Home Brewing Kits – SanctuaryBrewCo on Fictional Beer Brands

Recent Posts

  • Historic Beer Birthday: William Sebastian Sohn February 4, 2023
  • Historic Beer Birthday: Adolph Coors February 4, 2023
  • Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests February 3, 2023
  • Historic Beer Birthday: Henry Uihlein II February 3, 2023
  • Beer Birthday: Peter Catizone February 3, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

February 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728  
« Jan    

BBB Archives