![This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg](http://farm4.static.flickr.com/3522/3993724870_6a0224e391.jpg)
Thursday’s ad is for Hurra! Bier!, from 1937. From the late 1800s until the 1960s, poster art really came into its own, and in
![Théodore-Géricault-hurra-bier](https://farm8.staticflickr.com/7912/40526933203_5eb287e99d_o.jpg)
Because I couldn’t leave it there, I did finally discover that the original may have first appeared in the September 1937 issue of an Austrian magazine. The scan below is from that magazine, called simply “Wiener Magazine” (Viennese Magazine) which I found at ANNO –
![hurra-bier-1937-poster](https://farm8.staticflickr.com/7800/40528039863_62de7fd830_o.jpg)