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You are here: Home / Art & Beer / Beer In Ads #297: From Chesapeake Bay Land Of Pleasant Living …

Beer In Ads #297: From Chesapeake Bay Land Of Pleasant Living …

January 26, 2011 By Jay Brooks

ad-billboard
Wedneday’s ad is for Baltimore’s National Bohemian Light Beer. It ran in Life magazine in 1959. The tagline is a mouthfull: “From Chesapeake Bay land of pleasant we bring you this quality beer.” And from the insets at the bottom, the Chesapeake Bay area was also the “land of fun,” the “land of history,” and the “land of good food.”

bohemianLIFE1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baltimore, History, Maryland



Comments

  1. first stater says

    January 27, 2011 at 4:56 am

    Natty Bo. Ah, memories.

  2. beerman49 says

    January 31, 2011 at 7:05 pm

    But was “light” relative to the ABV, or just to the brew’s color? No can say, as I lived in Fresno in 1959, & don’t recall any such bottle from my DC-area days (12/62-late 11/78) – Natty Bo Carling, & Ballantine’s were what the beer vendors sold @ DC Stadium (was renamed RFK in 1969).

    & we all know that Miller was the first of the big breweries to promote the truly light crapola

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