![This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg](http://farm4.static.flickr.com/3522/3993724870_6a0224e391.jpg)
Friday’s ad is for Bock Bier, from 1890. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bock and features Gambrinus riding a beer keg being pulled by two goats. The poster was published by Adolf Engel, Royal Court Press and Publishing House Berlin, Germany.
![Adolf-Engel-1890-Gambrinus](https://live.staticflickr.com/65535/48108786922_72c46287d9_o.jpg)