Friday’s ad is for Durst, from 1949, which means “thirst.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. It was created by Swiss artist Fritz Wüthrich.
And this is another version where the color is reproduced very differently and which gives it a different feel, I believe, however unintentional.
They also did a version where “Soif” is written in the sand. Soif is French for thirst so I wonder if they did several of these posters with Thirst written a variety of languages.
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