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You are here: Home / Art & Beer / Beer In Ads #3059: Durst

Beer In Ads #3059: Durst

July 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Durst, from 1949, which means “thirst.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. It was created by Swiss artist Fritz Wüthrich.

Wuthrich-Fritz-1949-durst

And this is another version where the color is reproduced very differently and which gives it a different feel, I believe, however unintentional.

Wuthrich-1949-durst

They also did a version where “Soif” is written in the sand. Soif is French for thirst so I wonder if they did several of these posters with Thirst written a variety of languages.

Wuthrich-1949-soif

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland



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