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You are here: Home / Art & Beer / Beer In Ads #306: Take Tuborg By The Horns

Beer In Ads #306: Take Tuborg By The Horns

February 8, 2011 By Jay Brooks

ad-billboard
Tuesday’s ad is for Tuborg, which used to have a much larger market share. It’s sold in over 30 countries, but according to their website not in the U.S. any longer. It’s an old brand, but has been owned by Carlsberg since 1970. I’m not sure when the ad is from, but 70s feels right. I actually have one of the ceramic horn cups, given to me by a old friend and co-worker from a previous job. Now I know where he got it.

tuborg-bythehorns

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Mr. Nuts says

    February 8, 2011 at 11:25 pm

    Ad’s from the 80’s. Tuborg in the 70’s had a red oval label with a crown on top.

  2. jesskidden says

    February 9, 2011 at 7:17 am

    I disagree with Mr. Nuts. I say late 1960’s, since it’s obviously a US based ad (coupon address is Elmira, NY) and at the time the brand was imported – by Liebmann/Rheingold at one point – with that label and bottle design.

    By the early 1970’s, it was being brewed under license by Carling in the US, and then Carling-National and Heileman into the 1980’s. At some point along the way, it became “Tuborg Gold” in the US.

  3. John Moss says

    February 9, 2011 at 7:50 am

    Not sure what it was about Tuborg Gold but half a bottle would give me a raging sinus headache. Just couldn’t drink it.

  4. Mr. Nuts says

    February 9, 2011 at 8:25 pm

    Dang, Jess. You’re right. Thought that was a Tuborg Gold label. Definitely looks pre-Carling.

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