Saturday’s ad is for Haldengut, from 1938. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The artist who created the poster was Swiss graphic designer and painter Alois Carigiet. It’s possible that what appear to be jesters could also be the symbols represented on European cards, which are often different than the standard suits we’re familiar with. Certainly acorns and bells are typical so perhaps flowers and letters may have been used at one time, too.
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