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You are here: Home / Art & Beer / Beer In Ads #3068: Beer, A Natural Drink

Beer In Ads #3068: Beer, A Natural Drink

July 28, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Swiss Beer, from 1976. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This series of posters were made to promote Swiss beer by the Swiss Brewery Association. Three posters using the same artwork but with slightly different taglines in three different languages, as detailed below, all having something to do with beer being a natural beverage and the three main ingredients. They were created by Swiss artist Erich Hörner.

Natural-Beer-1976-French
French: La bière, boisson naturelle, which translates as “Beer, a natural drink.”
Natural-Beer-1976-Italian
Italian: Birra: La natura tre volte, which translates as “Beer: Nature three times.”
Natural-Beer-1976-German
German: Im Bier ist die Natur zu dritt, which translates as “In beer, nature is a threesome.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland



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