Monday’s Christmas Eve Eve ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2015. The text reads: “Vind 30,000 kroner i Danmarks Største Pakkeleg,” which translates as “Win 30,000 kroner in Denmark’s Biggest Package.” I assume whatever year this was from there was a contest of some sort, especially since there’s a QR code on the bottle.
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