Monday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2012, and in this case the truck is being driven by Barack Obama. From what I read, beginning around 2010, they started “incorporating a current greeting in the Christmas poster.” In an interview, the decision was explained, translated by Google.
[W]hat happened back then was that Obama, in his accession speech, said that if he were not president he would have liked a small brewery.
It was featured in media outlets around the world, and in our Christmas poster it became Obama as the driver of a Tuborg car inside the American flag and the tag line “Four More Beers”.