Monday’s ad is for Tuborg, from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster was created by Danish artist Erik Henningsen, who was “best known for his Social Realist paintings of poor and exposed groups in the 1880s and 1890s.” This image became one of the most recognizable images for Danish beer. Here’s the story, from Henningsen’s Wikipedia page:

In 1900, the Tuborg Breweries announced a competition for a “decorative advertisement poster” to mark its 25 years jubilee. The first prize, which was rewarded with a sum of DKK 10,000, was taken by Jens Ferdinand Willumsen, but it was ultimately Henningsen’s entry, known as The Thirsty Man, which was put into production by the brewery. It has since obtained iconic status and become one of the most immediately recognizable posters in Denmark.