Friday’s ad is for Bière Maxèville Betting Frères, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grandes Brasserie Reunies de Maxèville, which was located in Maxèville, France. It was founded in 1869, and began using the Grandes Brasserie name in 1877, after it was bought by a group of investors. In 1942, it closed due to the Second World War, and in 1947 the owners decided against re-opening. The “Betting Frères” part of the poster means “Betting Brothers,” which is the group who owned it at this point. I don’t know who created the poster that features Gambrinus offering you a beer.
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