Monday’s ad is for Bière de Luxe, from the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie de Champigneulles-Nancy, located in the Lorraine region of France. It was founded in 1897, and today is owned by the German brewing group TCB. I don’t know who created this poster that features an idealized illustration of the brewery, but it was printed by Arp S. Lang of Paris.
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