Sunday’s ad is for Stella Artois, from fairly recently, 2013 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by Canadian artist Maude Meilleur, who did a series of mash-up posters for Stella Artois. The text, “Beauté à la goutte…” Google translates as “Beauty with gout,” but I suspect that’s not quite right. It appears “goutte” can also mean drip, drop or splash, among other meanings, and that seems closer to what they were probably going for.
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