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Jay R. Brooks on Beer

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Beer In Ads #3487: Stella Artois Through The Lock

October 3, 2020 By Jay Brooks

Saturday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3486: Stella Artois Among The Rooftops

October 2, 2020 By Jay Brooks

Friday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3485: Stella Artois Along The River

October 1, 2020 By Jay Brooks

Thursday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3484: Stella Artois At The Beach

September 30, 2020 By Jay Brooks

Wednesday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3483: Stella Artois By The Canal

September 29, 2020 By Jay Brooks

Tuesday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3482: Stella Artois On The Pier

September 28, 2020 By Jay Brooks

Sunday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3481: Stella Artois In The Town Square

September 27, 2020 By Jay Brooks

Sunday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3480: Stella Artois On A Barge

September 26, 2020 By Jay Brooks

Saturday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did from the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3480: Stella Artois On The Belgian Beer Flag

September 25, 2020 By Jay Brooks

Friday’s ad is for Stella Artois, from fairly recently, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster is designed to look like it’s on canvas, but of course I like the way they used the Belgian national flag.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, Stella Artois

Beer In Ads #3479: Stella Artois, No Train In India?

September 24, 2020 By Jay Brooks

Thursday’s ad is for Stella Artois, from fairly recently, around 2000 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created as part of a series by American artist and illustrator Robert E. McGinnis, who “is known for his illustrations of more than 1,200 paperback book covers, and over 40 movie posters, including Breakfast at Tiffany’s (his first film poster assignment), Barbarella, and several James Bond and Matt Helm films.” He’s a favorite of mine, especially for his Bond posters and his sixties pulp covers, and you can learn more about him at his official website and the American Art Archives. This one is also a little odder than the others, in much the same way as yesterday. It looks almost exactly the same, except they all look Indian, and I suspect this ad was aimed at that market. But in place of the train, now there’s a strange looking box that appears like an elevator. What happened to the train and wh was it replaced with an elevator? Inquiring minds want to know.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, India, Stella Artois

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