Tuesday’s ad is for Van Vollenhoven’s Stout, from maybe the 1920s or 30s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. The text at the bottom, “in hooge mate voedzaam” Google translates as “highly nutritious.” The text at the top, “Drinkt Nu,” comes back as “is drinking now” but it feels like it should be “Drink New” or maybe “Drink Now.”
