Saturday’s ad is for Oranjeboom Beer, from either the 1950s or 60s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day. This pin-up of his was used for an Oranjeboom promotional calendar, although because the calendar portion was removed I don’t know what year it’s from.
