Wednesday’s ad is for the third, and last, one of Anheuser-Busch’s series of beers they marketed under the name “American Originals,” beginning in the fall of 1995. This one was Muenchener, a “Munich Style Amber.” Here’s what a press release said about it at the time:
Muenchener was first brewed in 1893 — and called “Columbian Muenchener” at the time — after Adolphus Busch challenged his brewmasters to develop the world’s best muenchener-style beer. Until then, the world’s best muenchener beers were brewed in Munich, Germany, but Busch set out to change that. His brewmasters succeeded, and Busch’s Columbian Muenchener was awarded a gold medal at the 1893 Columbian World’s Exposition in Chicago.
Muenchener is a medium-to-full bodied beer with a deep, copper color. It possesses a rich, creamy and roasted malt flavor, and its aroma is malty, with a light roast and spice characteristic.
“In brewing Muenchener, we use five varieties of malt, including Munich-style malt and other roasted barley malts, as well as a blend of seven domestic and imported hops,” Kahn said.
Did this brew soon thereafter get relabeled as Michelob Amber (“Bock”), which still is in A-B’s product line?
No, Amber Bock is a different brew. This was brewed along with Faust and Black and Tan as American originals from recipes used in the late 1800s by Anheuser-Busch.