Tuesday’s ad is for “Coors Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows the alien from “E.T. the Extra-Terrestrial” behind a bar, with the tagline “If you go beyond your limit, please don’t drive. ‘Phone Home.'” It’s actually a nice play on the catch phrase from the film and PSA ads at the time encouraging people not to drink and drive. The film and the ad are both from 1982, so it seems like it would have been a timely ad.
