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You are here: Home / Art & Beer / Beer In Ads #509: Brewed With Pure Rocky Mountain Spring Water

Beer In Ads #509: Brewed With Pure Rocky Mountain Spring Water

December 29, 2011 By Jay Brooks 3 Comments


Thursday’s ad is for Coors, from 1977 — the year I graduated from high school. Showing a pilsner glass by a mountain stream, I love their suggestion. “Refrigerate to retain brewery fresh flavor.” Did people really need to be told that? I know Coors’ has been cold-obsessed for a long time, but were there people who were unaware that beer should be stored cool? Certainly we knew it in our household. My parents had a second refrigerator in the basement that always had beer in it, along with overflow from the upstairs kitchen refrigerator.

coors-river-77

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History



Comments

  1. luna says

    December 30, 2011 at 12:14 pm

    i’m impressed by the mention of recycling.

    Reply
  2. The Professor says

    December 30, 2011 at 4:11 pm

    Apparently they aren’t as obsessed about it anymore, judging from the warm cases of Coors I always see at the retailers. LOL.

    Reply
  3. Mike tatum says

    May 27, 2013 at 10:26 am

    Still drink it. But the label no longer says brewed with PURE Rocky Mountain spring water, just Rocky Mountain water. ??????

    Reply

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