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You are here: Home / Art & Beer / Beer In Ads #51: Schlitz, Just The Kiss Of Hops

Beer In Ads #51: Schlitz, Just The Kiss Of Hops

February 24, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for Schlitz, one from their long-running “Just the Kiss of Hops” series, and apparently published around 1960. It looks to me like those luscious red lips on the raven-haired beauty are about to kiss the hops, rather than being kissed by them, as the tagline suggests.

schlitz-kiss-head

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. zak says

    February 24, 2010 at 6:58 pm

    Imagine this ad twisted into something for a West Coast IPA. Would be fantastic.

  2. Mr. Nuts says

    February 24, 2010 at 11:10 pm

    I tried some Schlitz last year. Said “just a kiss of the hops” on the can. Very good beer.

    Now Pabst is brewing Schlitz using its original formula — before Schlitz screwed with it in the early 70’s to accommodate a continuous brewing process.

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