In honor of Bikini Appreciation Day, Thursday’s ad is for Colt 45, from 1974. Showing the backside of a raven-haired woman in a white bikini playing the board game Bottoms Up while a side-burned lothario is looking way too intently at the game, which is especially odd since Bottoms Up is not exactly a game of strategy. In fact — believe it not — the game was commissioned by Colt 45 in 1970 and figured prominently in their advertising for a number of years. It was, not surprisingly, a drinking game. The couple here is drinking, of course, Colt 45.
The game was produced by Taurus Creations and sold for a number of years. It was even advertised in more mature Men’s magazines without the bikini.
That Colt-45 ad pic borders on LMAO, for several reasons:
1. The “sideburn” Jay refers to isn’t really that – it looks more to me like a fake “Indian braid”, the loose hair ends of which dangle just in front of his right sleeve.
2. The shirt has cufflinks (left over from his childhood)!
3. Her position makes it impossible for him to look at her lower half, & it doesn’t look like she’s lowered her top (unless it has a snap-front , & even then, that we see nothing of her arms makes it likely that she’s in some sort of “cover up” mode).
4. So the only reasonable conclusion that we can draw is that he’s sniffing his fingers after a little foreplay 🙂
Hey, nice post… I had no idea that the game was commissioned by Colt. I actually ran into an old version of this game at a yard sale last summer and would have picked it up if I’d known sooner