Monday’s ad is for Schlitz, also from 1960. The ad was suggesting that instead of staying home to watch the big horse races, that tavern keepers instead invite you “Come and Watch the Races.” It looks to me like the couple drinking Schlitz must have won their race, they look so happy.
They’re smiling because:
1) They just won the bar pool, getting winner in the random draw;
2) He made a big bet w/his bookie on the winner & won; or
3) She just told him that he’s gonna be a dad for the 1st time 🙂