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You are here: Home / Art & Beer / Beer In Ads #521: Move Up To Schlitz

Beer In Ads #521: Move Up To Schlitz

January 16, 2012 By Jay Brooks


Monday’s ad is for Schlitz, also from 1960. The ad was suggesting that instead of staying home to watch the big horse races, that tavern keepers instead invite you “Come and Watch the Races.” It looks to me like the couple drinking Schlitz must have won their race, they look so happy.

60schlitzbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    January 19, 2012 at 12:36 am

    They’re smiling because:
    1) They just won the bar pool, getting winner in the random draw;
    2) He made a big bet w/his bookie on the winner & won; or
    3) She just told him that he’s gonna be a dad for the 1st time 🙂

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