Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #528: Mug-Carrying Gusto

Beer In Ads #528: Mug-Carrying Gusto

January 25, 2012 By Jay Brooks


Wednesday’s ad is for Schlitz, from 1966. It’s another of the “real gusto” series, this one showing a server in a white tuxedo carrying five mugs full of beer. Look closely at the foam. Does that look real to you?

66schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    January 27, 2012 at 11:30 pm

    The overhanging “suds” below the server’s left ear look like a marshmallow creme phallic symbol 🙂

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Historic Beer Birthday: John Hinchliffe May 19, 2025
  • Beer Birthday: Sabine Weyermann May 19, 2025
  • Beer In Ads #4973: Bock Beer, A Hummer B’Gosh May 18, 2025
  • Beer Birthday: James Watt May 18, 2025
  • Beer Birthday: Jeff Bagby May 18, 2025

BBB Archives

Go to mobile version