Monday’s ad is still one more by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the fifth of his I’ve featured, and it’s for a presumably French beer brand, Grande Brasserie D’Arcueil. On a particularly hot day, the server appears to be licking the beer foam on the side of the glass as he delivers a giant mug of beer.
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