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You are here: Home / Art & Beer / Beer In Ads #639: Rheingold Barbecue Chicken

Beer In Ads #639: Rheingold Barbecue Chicken

June 28, 2012 By Jay Brooks


Thursday’s ad is still another one for Rheingold Beer, this one from 1951, featuring Miss Rheingold from that year Elsie Gammon. I’m not exactly sure what she’s holding in her right hand — a can of sauce, spices, or a grenade? — but her left hand holds a ginormous fork while chicken appears to be on the spit above the barbecue. But is that light blue hotpad appear to be on the grille itself? And yet it doesn’t appear to be burning.

Rheingold-1951-4

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 5, 2012 at 1:34 pm

    Weird photo, with the chickens on the spit the wrong way (spit should be thru the cavity, not cross-wise), the pristinely clean oven mitt sitting on the grill, & no hint of smoke. Whoever shot that photo for sure had no clue about spit-roasting. The can kinda reminds me of a pepper mill, but the cap looks like what we’d see atop a metal booze flask – so maybe it contains Jack Daniel’s for that last flavor spike 🙂

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