Wednesday’s ad is also a Rheingold Beer ad, this one from 1951, featuring Miss Rheingold for that year, Elsie Gammon. In this ad, she’s dressed for polo, with her mallet over her shoulder as she holds the reigns to her horse. It doesn’t seem like associating it with polo is the best way to make Rheingold a beer of the people.
Agree w/your “beer of the people” comment, but a couple of yrs ago, I worked a polo club benefit event in the boonies of NW Marin w/my buddy Ed Chainey – beer, wine, & a little booze were a-flowing, & the food was pretty good as well. There were exhibition polo games as well; for sure a different crowd than you’d see at the usual beer event.