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You are here: Home / Art & Beer / Beer In Ads #653: Rheingold Polo

Beer In Ads #653: Rheingold Polo

July 18, 2012 By Jay Brooks


Wednesday’s ad is also a Rheingold Beer ad, this one from 1951, featuring Miss Rheingold for that year, Elsie Gammon. In this ad, she’s dressed for polo, with her mallet over her shoulder as she holds the reigns to her horse. It doesn’t seem like associating it with polo is the best way to make Rheingold a beer of the people.

Rheingold-1951-pony

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 22, 2012 at 11:35 pm

    Agree w/your “beer of the people” comment, but a couple of yrs ago, I worked a polo club benefit event in the boonies of NW Marin w/my buddy Ed Chainey – beer, wine, & a little booze were a-flowing, & the food was pretty good as well. There were exhibition polo games as well; for sure a different crowd than you’d see at the usual beer event.

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