Tuesday’s ad is for Schlitz, from 1947. It’s from the series of mishaps where people are more concerned that nothing happens to the beer than whatever else is going wrong. In this one, it’s a windy day and a man carrying not one, but two, six-packs of Schlitz has just lost his hat. He could reach for it … or he could save the Schlitz from falling. The three by-standers all seem to be reaching to save the beer. It must have ben weird to live in a time when you expected to wear a hat at all times outdoors.