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You are here: Home / Art & Beer / Beer In Ads #710: The Up-To-Date Ale For Up-To-Date People

Beer In Ads #710: The Up-To-Date Ale For Up-To-Date People

October 8, 2012 By Jay Brooks


Monday’s ad is for Dow Breweries, from — I assume — the 1950s, when bowling was king. Plus that was when ad copy was obsessed with the idea of modernity. Dow’s slogan, “The up-to-date ale for up-to-date people” is quite a mouthful, but it’s meant for modern people, since the beer is also “brewed to the modern taste,” whatever that means. How did they do that? Simple, it was “cool control” brewed, of course.

Dow-Ale

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



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