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You are here: Home / Art & Beer / Beer In Ads #768: I Was Curious … By The Lake

Beer In Ads #768: I Was Curious … By The Lake

December 26, 2012 By Jay Brooks


Wednesday’s ad is for Schlitz, from probably the late 1940s. It’s part of the long-running “I was curious” series from Schlitz that typically showed three panel showing the progression from curiosity to tasting to acceptance, a sort of mini Kubler-Ross of the three states of beer tasting. In this ad, it shows two couples by a lake. Why is it that most ads depicting couples during this time period show them separated and not interacting, boys with the boys and girls with the girls?

Schlitz-curious

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    December 29, 2012 at 1:35 am

    To answer Jay’s question – in those days, gays were highly closeted 🙂

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