Thursday’s ad is another in the Schlitz “kiss of the hops” series, this one featuring a violinist with the tagline “Like a Melody, No Bitterness.” It’s from 1943, a time when I think ads still tried to cram way to much into their ads, as this one looks much too cluttered to my eye.
You’re right, it’s way too busy. Can we even imagine anyone reading that much copy in a print ad today?
But the attempt to squeeze 1940s salaciousness into the ad is a little awesome, with the oversize red lips and the “Just the KISS of the hops…”
I’m not sure it works, but the idea is amusing. It takes a special kind of customer to find hops sexy.