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You are here: Home / Art & Beer / Beer In Ads #893: Boy! Make Mine Ruppert

Beer In Ads #893: Boy! Make Mine Ruppert

May 22, 2013 By Jay Brooks


Wednesday’s ad is for Ruppert Knickerbocker Beer, from 1947. Ah, what innocence … a time when yelling “Boy!” was considered acceptable. He looks more like a milk delivery person, but I assume it’s meant to be at a baseball game, meaning it’s also odd that they’re showing glass bottles. I also love that slogan. “Slow Aged for Finer Flavor.” As opposed to fast aging?

Ruppert-1947-boy

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    May 26, 2013 at 1:59 am

    Beer vendors working the stands @ baseball games carried glass bottles well into the 70’s, pouring the brew into a paper cup. Doesn’t exist in CA any more – one has to go to the nearest concourse to get a brew. In most other MLB parks, the beer guys still ply the stands (serving crap in plastic bottles/pouring crap from cans into plastic cups).

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