Tuesday’s ad is for Grain Belt, from 1953. According to the ad, Grain Belt is “America’s Party Beer.” But my favorite part of the ad copy is that Grain Belt is also a “friendly” beer, a term common in 1950s advertising. So if you want to have a kick ass party, you’ll need “the friendly Beer with the friendly flavor.”
Interesting that it shows two different styles of bottles. Two different styles of beer, too? Friendly, that.