If you’re like me, you don’t know all that much about the beer market in South Africa. In today’s Business Week, however, there was an interesting article about the market and how Heineken is going after the market leader, SABMiller. (Thanks to Anat for pointing this out.) You probably knew the SAB part of SABMiller got its start in South Africa, having been founded as South African Breweries in 1895, with Castle Lager as their best-selling beer. The article, entitled Heineken Targeting SABMiller’s Beer ‘Monopoly’ in South Africa, gives some interesting tidbits about that market. For example:
- SABMiller has 89% of the South African beer market.
- That’s “the largest existing monopoly market in the world.”
- South Africa is the 9th largest beer market worldwide.