Today’s infographic is cheekily titled Beer Me Bro. It was created by Sarah Ostman, a student at Syracuse University, while she was an intern at Lab 42. Here’s her description of the project.

We took a look at a couple different topics surrounding men and beer advertising: how men are portrayed in ads, which factors influence their beer choice, and what types of ads they find most appealing. The most surprising stat? 57% of men said they don’t relate to male characters in beer ads. Check out the infographic below for the low-down on men in beer advertising.

You can see the infographic full size at Lab 42.