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You are here: Home / News / Duvel Buys Achouffe

Duvel Buys Achouffe

December 9, 2006 By Jay Brooks

This is somewhat old news, it happened about two weeks ago. But it’s been a very busy couple of week and I’m a little behind. My wife and I are buying a new house and we’re moving December 20 and I’m trying to put the finishing touches on my second novel and my third successful NaNoWriMo last month. So please forgive the next few posts if you already know this news. I’m just trying to catch up.

So brewery Duvel Moortgat, which has been around since 1871, bought the Achouffe brewery, which was started by two brothers-in-law, Pierre Gobron and Chris Bauweraerts, as a hobby in 1982. Duvel the beer was born in 1923 though it’s original name was Victory Ale. Supposedly one of the brewery workers tasting it for the first time remarked. “Da’s nen echten duvel” which translates as “Damn, that’s a devil of a beer.” The name stuck and over eighty years later it’s a world class beer.

Achouffe, on the other hand, in their two decade run have also managed to create some of the most unique, tasty beers anywhere in the world. It should be a good arrangement for both of them.

The Achouffe brewery viewed from the nearby lake.

Filed Under: News Tagged With: Belgium, Business, Europe



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