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You are here: Home / Art & Beer / Guinness Ad #109: The Cellist

Guinness Ad #109: The Cellist

March 3, 2012 By Jay Brooks

guinness-toucan
Our 109th Guinness ad is from around 1945, an original by John Gilroy. I’ve never seen a final version of this ad, but I have to assume it was used at some point. It shows a cellist so engrossed in his music, and so strong thanks to the Guinness under his music stand, that he’s sawed his cello in half. I didn’t realize horsehair was so sharp. The tagline is, of course, “Guinness for Strength.”

Guiness-for-Strength-John-Gilroy-1945

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History



Comments

  1. Martyn Cornell says

    March 4, 2012 at 10:39 am

    Beautiful the way the first G in “Guinness” reflects the scroll at the top of the neck of the instrument. But isn’t that a double bass rather than a cello?

    • Jay Brooks says

      March 4, 2012 at 3:04 pm

      You know, I think it is a double bass. My wife plays cello, and I think I just wanted it to be a cello for some reason.

      • bob says

        September 4, 2013 at 10:10 pm

        of course it’s a bass you don’t stand with a cello

  2. beerman49 says

    March 5, 2012 at 3:31 am

    The musician is standing – a cello’s too short to play standing up unless you’re a midget with long arms or make its peg 2+ feet long. “Artistic license” created an instrument that, on view, is too big to be a cello, but seems (to me) to be too small to be a bass viol (now called “double bass”).

    But perhaps bass viols of the 40’s were smaller than what I’ve seen since the mid 60’s in the classical world; for sure the jazz & rockabilly cats played ones that were a lot taller & wider than the one in the ad.

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