Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Editorial / Hahn Premium Light: Fun with Gondolas, Fish & A Revealing Dress

Hahn Premium Light: Fun with Gondolas, Fish & A Revealing Dress

January 29, 2006 By Jay Brooks


Now to be fair, I’d never heard of Hahn Premium Light. It’s the “premium light” that tells you why. I tend to ignore beers with either “premium” or “light” in their name as not worthy of serious attention. Almost any beer — I can’t think of a single example, but there must be one — with the name premium cannot ever be premium, whatever that even means. It’s very use cancels out any possibility that it is, indeed, premium. A truly premium beer will be known by its taste, not its name, which is after all an extension of its marketing. And light beer is perhaps the most useless beer category ever invented, along with its step-children diet beer, low-carb beer and anti-aging beer. But as far as marketing goes, it’s an unmitigated, mind-boggling success. Like most beer geeks I know, I tend to eschew marketing and walk a different path, or is that drink a different path, or perhaps I drink to the beat of a different drummer? Alright, enough mixed metaphors, the point is there is absolutely no reason to drink a light beer … ever.

But that doesn’t mean we can’t enjoy their marketing. A case in point is this pretty funny ad for Hahn Premium Light, a beer made by Lion Nathan of Australia (and New Zealand). Lion Nathan is more well known — at least here stateside — for their other brands: Toohey’s, Steinlager, and Lion Red to name the most popular. I can only guess that Hahn Premium Light is Toohey’s Amstel Light. But enough speculation, it’s the ad that caught my attention and you’ll soon see why. I’ve always felt that the Australian sense of humor is broad and unpretentious and this ad is both of those. So take a look for yourself.

Hey, did you hear? Apparently sex sells. Who knew?

P.S. – The two prior ads, which are there on the website, are also worth watching for a laugh.

Filed Under: Editorial, Just For Fun



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer In Ads #4394: Brooklyn Girl Is Named Miss Rheingold 1957 March 28, 2023
  • Historic Beer Birthday: Jaromír Vejvoda March 28, 2023
  • Historic Beer Birthday: August Anheuser Busch, Jr. a.k.a. Gussie Busch March 28, 2023
  • Historic Beer Birthday: Frederick Pabst March 28, 2023
  • Beer In Ads #4393: New Miss Rheingold 1957, Margie McNally March 27, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives

Go to mobile version